Television
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News Corp profits jump despite NOTW hacking bill
Growth in Murdoch’s film and TV divisions offset losses at News Corp’s publishing arm.
Discovery set to put marketing weight behind brand extensions
Discovery says 2012 will be the year consumers become aware of its lifestyle, retail and travel brands.
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In-depth
Turning a funding crisis into a creative launchpad
In her first interview since becoming director of marketing and audiences at the BBC last year, Helen Normoyle tells Lara O’Reilly how the broadcaster’s marketing teams can continue to deliver at a fraction of the cost
Sports sponsorship moves into the fast lane
Why brands need to adopt a new business model for sport sponsorship.
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