Channel 4 parts company with Nathalie Schwarz
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Nathalie Schwarz, who led Channel 4’s unsuccessful push into digital radio, is to leave the broadcaster without a job to go.
Natalie Schwarz
Schwarz, currently director of commercial and corporate development at the broadcaster, recently helped negotiate the deal that will see Channel 4 handle advertising sales on UKTV’s channel portfolio for 10 years.
She joined Channel 4 from GCap Media in 2005 to oversee its 4 Digital venture, which was to include a national commercial DAB multiplex and ten new digital radio stations to rival the BBC.
However, Channel 4 pulled the venture in 2008 after advertising revenue collapsed in the wake of the financial crisis.
Her departure comes amid a restructure at the broadcaster led by recently appointed chief executive David Abraham. The changes will see 25% of Channel 4’s senior management team cut.
As part of the restructure, Channel 4 is to merge all commissioning and creative activities to create one cross-platform content division.
YouGov Insight:
· The majority of UK consumers are unlikely to pay for online newspaper content, with 83% saying they would refuse to pay.
· 60% of UK adults think that it is worth paying for a ‘good newspaper’.
· 1 in 5 YouGov respondents are prepared to forgo paying for newspapers altogether, agreeing with the statement ‘why pay when I can get one for free’.
· Nearly half (44%) of UK consumers prefer paying for a newspaper because ‘the free ones haven’t got as much real content.
· 38% of respondents believe that newspapers are currently too expensive.
