The X Factor attracts record viewing figures
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ITV1 flagship show The X Factor drew a peak audience of 12.6m on its return at the weekend.
The show, sponsored by Talk Talk, achieved its highest ever rating for an opening episode of the series with the aggregated figures from ITV1 and ITV1 HD. Last year’s opening programme saw a peak of 11.7m.
The 90 minute show, featuring auditions from Glasgow and London, averaged 11.1 million viewers - a 48 % share of the audience. The viewing figure was up over a million on 2009’s opening episode, which averaged 9.9 million.
Talk Talk unveiled plans to make use of the programme sponsorship last week.
The telecoms company is inviting audiences to record a music video of themselves performing karaoke in front of a Talk Talk bright lights backdrop via a dedicated website. The best video clips will then be selected and screened as part of the company’s sponsorship idents on all The X Factor programming.
Other brands working with The X Factor include licensee Chicago Town pizza
Readers' comments (5)
Anonymous | Mon, 23 Aug 2010 12:10 pm
love love love the X Factor, would love to meet Simon Cowel. Leona is Fab, Alexandra Burke too, Jedward? don't know what happened there! Here's to the Christmas # 1.
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Malcolm Rasala | Mon, 23 Aug 2010 4:36 pm
How do you know 12.6 million people watched X Factor? Did you count them? Have 12.6 million emailed in that they watched? If you are simply trotting out ITV PR hype pleeeeease! It seems to be the new PR stunt claim vast numbers watch/use your service and hope everybody is gullible enough to fall for it. Facebook just claimed 28 million Brits use
it; that roughly 70% of Brits online. Ditto their claim for France and Italy. Total mathematical nonsense. If you look into how TV figures are calculated you would soon see that their PR hype in similarly
total nonsense. How many people did ITV
ask to justify their 12.6 million claim. Lets see their answer........
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branwell johnson | Tue, 24 Aug 2010 10:05 am
ITV's figures are supplied by audience measurement system Barb. The broadcaster says that peak audience refers to the peak number of people who tuned in across any five minutes of the show.
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Anonymous | Fri, 5 Nov 2010 7:59 pm
@ Malcolm Rasala
Are you that silly? They check how many people are viewing the channel between the time X Factor started until it ends.
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Malcolm Rasala | Sun, 6 Nov 2011 4:55 pm
How do they check? Do they ring up 12.6 million? Do 12.6 million have boxes attached to their TV's? Do they stop 12.6 million+ in the street? How exactly do they check? A tiny number of boxes in a tiny number of homes from which they computer model the number? How accurate is this?
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