The Sun reveals perfume
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Tabloid newspaper The Sun is launching a perfume, which will be advertised via scented billboard adverts.
The tabloid, which is owned by News International, says the aim of launching the branded perfume “Buzz” is to “bottle the concept of pure entertainment”.
“Buzz” will initially be sold exclusively in luxury London department store Harrods at £59 per 50ml, but a spokesperson says if it is a success the fragrance could potentially be rolled out to further retailers.
The Sun is running scented billboard ads, opposite Harrods to drive sales and give consumers a sample of the fragrance.
The perfume has been created by Roja Dove and blends the scents jasmine and ylang ylang, vanilla and sandalwood.
The scented outdoor ads were provided by outdoor agency Clear Channel.
YouGov Insight:
Newspapers
· The majority of UK consumers are unlikely to pay for online newspaper content, with 83% saying they would refuse to pay.
· 60% of UK adults think that it is worth paying for a ‘good newspaper’.
· 1 in 5 YouGov respondents are prepared to forgo paying for newspapers altogether, agreeing with the statement ‘why pay when I can get one for free’.
· Nearly half (44%) of UK consumers prefer paying for a newspaper because ‘the free ones haven’t got as much real content.
· 38% of respondents believe that newspapers are currently too expensive.
Click here for more information on this YouGov market report
Readers' comments (3)
Anonymous | Tue, 7 Sep 2010 5:26 pm
Just had to check it wasn't April 1st!
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Lori | Wed, 8 Sep 2010 3:09 pm
Hahaha!
That's the biggest joke ever!
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Anonymous | Thu, 9 Sep 2010 1:11 pm
just have to wonder what information they have on the owner of Harrods for it to have made it behind their counters...
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