Virgin Media to develop ad targeting across TV platform
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Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service. Read full article here.
YouGov Insight:
Online TV
· 30% of UK adults say that they regularly watch TV online.
· Half of those aged 16-24 watch TV online.
· This figure increases to 81% when only students are taken into account.
· A greater proportion of students watch online TV than traditional TV (81% versus 78%).
· Students watch 78 mins of traditional TV per day, but online TV is catching up at 62 mins per day.
Click here for more information on this YouGov market report
