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Scope unveils user-generated brand identity
The disability charity has created its new brand identity out of “visions for a better future” designed by disabled people and their friends and families.
Variety Club drops ‘club’ name
The 60-year-old children’s charity is rebranding to engage younger audiences ahead of a Star Wars campaign later this year.
Trends
Six codes that reveal a brand's real personality
Research seen exclusively by Marketing Week identifies six styles of language that marketers use to communicate their company’s personality. Is your brand cool, caring or sociable? asks Lucy Handley.
The give and take in appeals for donations
A survey commissioned by Marketing Week shows people prefer less intrusive methods of fundraising, but charities must balance this with the most effective means of securing donations.
Special Reports
Good first impressions lie in the detail
With online shopping now an integral part of any brand’s business, the experience your website offers is as important as your next ad campaign.
How to extend shelf life of your next campaign
The harder an advertising campaign works, the more it delivers - and an increasing number of brands are turning to PR stunts to increase their marketing activity’s impact.
Brands
Oxfam teams up with The Hay Festival
This years Literary Hay Prize will be renamed the Oxfam Prize at Hay following a broad promotional partnership between the development charity and the festival.
RSPCA sparks row over Scottish drive
The Scottish Society for The Prevention of Cruelty to Animals (SPCA) has launched a ferocious attack on the RSPCA for allegedly stealing its financial support in Scotland.
Opinion
In-Depth
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
