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Bmycharity to close after failure to find new investment
Fundraising website Bmycharity is to close in ten days’ time if new investment can’t be found.
Kellogg’s sow the seeds of change
Kellogg’s has partnered with charity Seeds for Africa to develop sustainable agriculture projects in Malawi and Kenya.
In-Depth
Philanthropists in corporate suits
In an effort to demonstrate their caring side, corporate brands are moving away from traditional cause-related marketing to ‘co-donation’ projects that combineconsumption with philanthropy.
Trends
Heads control heartstrings in appeal stakes
Research seen exclusively by Marketing Week reveals that charities must demonstrate a return on investment if their fundraising campaigns are to persuade the public to give generously.
The teen commandments
Learning the lingo of youth is a hard task for brands, not least because just as marketers work out how to engage young people using the latest communications tools, teenagers have often moved on to something new.
Opinion
Charities need to offer a personal touch
I completed a 10k race recently in aid of Cancer Research. I mention this not to boast of my selfless altruism but to note the effectiveness of the charity’s email communication before and after the event.
Brands
Oxfam teams up with The Hay Festival
This years Literary Hay Prize will be renamed the Oxfam Prize at Hay following a broad promotional partnership between the development charity and the festival.
