Deafness charity rebrands to connect with supporters
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RNID, the charity that supports hard of hearing people, has rebranded as Action on Hearing Loss, in a bid to better reflect the work that it does.
The charity, which is celebrating its centenary this year, has unveiled the new brand identity and overhauled its website following research carried out by matter Communications revealed that the former RNID brand had low awareness and did not fully reflect the organisations activities.
It hopes that the Action on Hearing Loss brand, created by Hat-Trick Design, will establish a clearer position about the charity’s aims and services and attract new supporters and funds.
Jackie Ballard chief executive of Action on Hearing Loss, says: “Our inspiring new identity better describes the full range of our work for people with all types of hearing loss, and will help us engage with all our stakeholders in a more impactful way.”
Read our trends feature on why charity will always begin at home
Readers' comments (2)
Neil Hopkins | Fri, 29 Jul 2011 2:11 pm
Two comments on this:
1) Change of name is perfect.
"Action on..." is very positive, affirming, campaigning, supportive etc. Very impressed.
2) The logo.
I'm 29 and it make my eyes ache. I wonder how it works in two colour print? Or for those with some age-related sight loss for that matter?
The visual identity should have been thought through a lot better.
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Louise Roper | Fri, 29 Jul 2011 6:50 pm
Fantastic, the 'loss' part of the logo looks like a typo and as for the name... us Deaf people need to be 'acted on' do we? Great.
I've never felt that I have a disability before but I'm clearly wrong. RNID want me to feel like I have something wrong with me that needs to be fixed.
Thanks a lot guys
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