Prince’s Trust highlights “lost generation”
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The Prince’s Trust has launched an ad campaign to highlight the struggle young people are facing and warn against a generation of young people becoming “lost” by “record-breaking” levels of youth unemployment.
The “lost generation” campaign, by CHI & Partners, sees body painter Emma Cammack create three images of young people blending into the background.
It also highlights the services, training and education initiatives the Prince’s Trust provides young people to get back into work or start their own business.
The marketing industry is already taking steps to encourage young people into the industry in the face of rising unemployment through apprentices and schemes. The Marketing Academy is launching Merlin’s Apprentice programme in January and companies such as Google and O2 are getting involved in government-funded programmes to help provide training and jobs.
The campaign was printed pro-bono by Communisis and media space donated by Clear Channel.
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YouGov Insight:
Charity Shops
· Charity shops are widely supported by UK shoppers with 73% buying from charity shops.
· However, purchasing by many is likely only to be occasional as 36% of adults had not purchased from a charity shop in the last six months.
· The most popularly bought items are books (24% purchase penetration) and clothes (18%).
· 90% of adults state that they donate to charity shops but 22% indicated that they had not done so in the last six months.
· The most popularly donated items are clothing (62%), books (38%) and footwear (30%).
· In all categories more people donate than buy implying that demand is unlikely to outstrip supply.
