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Find your feminine side

20 June 2013 | By Mindi Chahal

Brands that have historically had a male-dominated primary audience are working out how to communicate to women – without alienating men.

Virgin Mobile

The brand impressions that really count

20 June 2013 | By David Burrows

Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research

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Live in the moment

30 May 2013 | By Lucy Tesseras

Brands need to make their marketing topical and reactive - known as ‘moment marketing’ - in today’s digital world where consumers are calling the shots.

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Rebooting Britain's high streets

30 May 2013 | By Jonathan Bacon

Shoppers still care about their local high street but several factors are stopping them from going there to buy. Retailers must work together to attract them back.

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Rosie

Will consumerism as we know it become obsolete?

Thu, 13 Jun 2013 | By Rosie Baker

Retail, and consumerism itself, is built on the premise that companies make products and consumers buy them. It won’t be like this forever. Alternative models of consumerism will have to evolve.

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Retail marketing: See me, touch me, move me

25 April 2013 | By Jonathan Bacon

To beat competition from the internet, brands are using cutting-edge technology to make the physical shop environment as interactive as it can be online

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Dior

R-Patz is new face of Dior

Thu, 13 Jun 2013 | By Rosie Baker

French fashion house confirms Twilight star Robert Pattinson as face of Dior for men.

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Burberry and Google launch 'Kisses' initiative Video

Wed, 12 Jun 2013 | By Ronan Shields

Partnership aims to ‘personalise digital’ by letting users share kisses with loved ones across the world.

Sainsburys

Sainsbury’s growth slows but it continues to outperform rivals

Wed, 12 Jun 2013 | By Rosie Baker

Marketing Week’s Brand of the Year outperforms rivals despite slowdown in sales growth.

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Brands take off for the Man of Steel Video

Wed, 12 Jun 2013 | By Sebastian Joseph

Nokia, Lidl and French Connection step up activity for the hotly-anticipated reboot to the Superman franchise. 

Ebay

Ebay in personalisation drive with European redesign roll-out

Tue, 11 Jun 2013 | By Rosie Baker

Online retailer’s new ‘feed’ offers a personalised homepage based on users’s interests and preferences.

BlinkBox

Tesco promotes Blinkbox founder to strengthen digital offer

Mon, 10 Jun 2013 | By Lara O'Reilly

Michael Comish will lead a new team tasked with developing a more ‘customer-led’ approach to Tesco’s online services.

Co-op Legal Services

Co-op moves to defuse legal services marketing row

Fri, 7 Jun 2013 | By Rosie Baker

Legal Services business clarifies comments made by marketing chief to Marketing Week after criticism from solicitors.

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