Activity will include partnerships with Cath Kidson, Ted Baker and Hoover as well as experiential and television activity.
B&Q, Cadbury and Tesco feature in our round-up of the best, worst and oddest Easter marketing campaigns.
Co-op says ‘staggering’ number of replies to ‘Have Your Say’ survey justifies its existence.
Marketing investments since the turn of the year helped the fashion house continue festive sales momentum.
Supermarket looking to get closer to Aldi and Lidl on pricing to help reverse second profit fall.
Flagship store in Milan aims to tie together in-store, online and external communications for first time as it seeks to revitalise sales.
Research reveals that while product and price are most important in retail, ambience and environment are also key.
Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.
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New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.
The usual round of cute chicks, chocolate eggs and DIY ads abound, but Easter is a holiday that could be so much more.
John Lewis Partnership’s chairman talks about the 5% of customers that make up 50% of profits, the 150th anniversary of John Lewis and the future of the partnership.