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Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

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Top Jobs

Sarah Vizard 654 400

Lidl’s £20m statement of intent

Thu, 28 Aug 2014 | By Sarah Vizard

The launch of its first brand campaign proves Lidl wants to be seen as a supermarket, not just a discounter.

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Mobile research under threat padlocked phone

Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

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Mcds40years-Campaign-2014_304

McDonald’s celebrates 40 years in UK with nationwide campaign Video

Thu, 28 Aug 2014 | By Sebastian Joseph

McDonald’s looks to remind people it has been in the background of many moments in their lives. 

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Lidl focuses on quality in £20m brand campaign Video

Thu, 28 Aug 2014 | By Sarah Vizard

Discount grocer will also mount first major social media push as part of #Lidlsurprises campaign.

Aldi

Aldi pledges to ban sweets from checkouts

Wed, 27 Aug 2014 | By Lara O'Reilly

Discount grocer to swap so-called ‘guilt aisle’ for healthier tills displaying dried fruit and water.

TNT post banned 2014

Royal Mail accuses TNT Post of misleading public

Wed, 27 Aug 2014 | By Russell Parsons

TNT Post ad banned for implying it operates a nationwide service. 

ipc magazines

IPC Media launches first UK-wide beacon campaign

Tue, 26 Aug 2014 | By Sarah Vizard

Campaign in OneStop stores will use beacons to offer customers discounts on magazines.

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Ann Summers in personalisation push to give customers ‘their own VIP journey’

Fri, 22 Aug 2014 | By Sebastian Joseph

Lingerie business creates more personalised journeys for their most valuable customers.

Tesco Llamas

Where next for Tesco’s Venture Brands?

Thu, 21 Aug 2014 | By Sarah Vizard

Tesco’s plan to be a FMCG player was once seen as key but there is little mention three-years on. 

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