Saturday, 28 January 2012

Retail

/l/d/n/Starbucks.jpg

Starbucks to invest £8m in London stores in time for 2012 Olympics

Fri, 27 Jan 2012 | By Rosie Baker

The coffee chain has outlined plans to revamp 70 London stores to cash in on Olympic trade, after reporting its highest ever quarterly growth.

More

/s/k/i/Rainbow_flag.jpg

Raising the flag for diversity

26 January 2012 | By Tanzeel Akhtar

Gay and lesbian people make up a valuable portion of the UK retail market, but new research shows that targeting them takes more than running generalised ads in the gay media.

/f/p/y/gambling.jpg

Winning the battle for the big spenders

12 January 2012 | By Michael Barnett

New research seen by Marketing Week shows that the top 20% of spenders on consumer products generate the majority of sales. Michael Barnett says that for a brand to succeed it must raise its stake in this lucrative group.

More

/o/h/i/opportunity_rises.jpg

Opportunity rises for online retail media

8 December 2011 | By MaryLou Costa

Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.

/i/l/m/red_bee.jpg

'Learn to think like a documentary maker'

24 November 2011 | By Morag Cuddeford-Jones

Six experts discuss the different ways of using video online to engage customers, how all brands should act like media owners - and dispel some entrenched myths about cost and quality.

/n/i/c/beyond_words.jpg

How new tech can deliver more consumer insight

10 November 2011 | By Michael Barnett

New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.

More

When chocolate is an education

3 September 2009 | By Ruth Mortimer

Luxury brand La Maison Du Chocolat believes now is the time to grow its bottom line. It is embarking on an ambitious expansion drive in Asia while aiming to stay true to the standards its reputation is built on.

Scarlett Johansson is new face of Mango

Wed, 27 May 2009 | Updated: Fri, 29 May 2009 | By Mary-Louise Clews

Spanish high street fashion retailer Mango has signed actress Scarlett Johansson to front its autumn/winter advertising campaign.

John Lewis new format called “At Home”

Tue, 26 May 2009 | Updated: Fri, 29 May 2009 | By David Burrows

John Lewis has decided on the brand name “John Lewis at Home” for its new format store that will sell home, electrical and technology products.

Matthew Williamson boosts H&M

Fri, 15 May 2009

Fashion retailer H&M has defied the high-street gloom and posted an 8% rise in sales in April compared to last year.

More

/c/j/c/communication_connection.jpg

Online sales means quick response CRM systems

26 January 2012 | By Lucy Handley

Retailers hoping to increase online sales need to develop CRM systems that are able to respond quickly to customer queries and keep a one-to-one dialogue going.

/m/w/f/curtains.jpg

Brands who entrust their precious business to others

15 December 2011 | By Lucy Handley

The brand is your baby - what happens when you hand control of your most precious asset to outsiders?

More

Advanced search

Forward Features