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Meet The Fixer

9 May 2013 | By Jonathan Bacon

Turnaround guru Beatrice Lafon heads up retailer Claire’s in Europe: read her essential secrets of brand success.

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Shopper behaviour: Gaining trust can be a matter of survival

9 May 2013 | By Mindi Chahal

Consumers distrust brands that present inconsistent service across their offline and online platforms.

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The best of British brand performers

25 April 2013 | By Lucy Tesseras

Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.

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Men's fashion: Online suits you sir

18 April 2013 | By Jonathan Bacon

The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.

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Russell Parsons

M&S needs to stick to what it does best

Wed, 15 May 2013 | By Russell Parsons

Retailer needs to stop chasing bright young things and speak to those that love its clothes.

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Retail marketing: See me, touch me, move me

25 April 2013 | By Jonathan Bacon

To beat competition from the internet, brands are using cutting-edge technology to make the physical shop environment as interactive as it can be online

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Brand Audit - Amazon

Mon, 13 May 2013 | By Sebastian Joseph

Perception of the etail giant dips as repeated knocks to its brand over the last seven months start to take their toll.

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Marks & Spencer launches new food positioning

Fri, 10 May 2013 | By Lara O'Reilly

‘Make Today Delicious’ will become umbrella campaign for all M&S food marketing.

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Ikea escapes 'gnomes' ad ban despite flurry of complaints Video

Fri, 10 May 2013 | By Russell Parsons

Complaints angry gnomes in the ad are distressing to children not to be investigated by watchdog.

House of Fraser

House of Fraser hires marketing lead to boost premium positioning

Thu, 9 May 2013 | By Russell Parsons

Former Wickes and Shop Direct marketer Tony Holdway hired in new brand director role.

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Waitrose named as England cricket sponsor

Thu, 9 May 2013

Upmarket retailer signs deal as part of global brand-building exercise, renews Reading Football Club sponsorship.

Morrisons

Morrisons claims marketing success as sales decline slows

Thu, 9 May 2013 | By Russell Parsons

Supermarket reports improved performance in fourth quarter.

Argos

Brand audit: Argos

Tue, 7 May 2013 | By Ronan Shields

Argos reported its first annual sales rise in half a decade earlier this month, with its ‘digital first’ strategy pointing towards a minor recovery.

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