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Latest News
New Look relaunches customer mag
New Look is reviving its customer magazine to connect with new and existing customers.
Trends
Brand power in hands of food fashion police
Research made available to Marketing Week has identified a small but influential group of ’taste setters’ that food and drink brands need to get on board before a product launch.
Mind the gap
The gap between consumers’ perceptions of a brand’s image and the actual experience, as measured by The Promise Index, raises some tricky questions for marketers.
Special Reports
Why goodwill gestures must contain your brand values
Christmas is the peak time for corporate gift giving, but businesses must take care that delivery matches the brand proposition.
Collaboration lets stores control the customer journey
Targeted campaigns based on understanding the journey a customer takes in a particular retail environment are proving effective for both stores and brands.
Gathering intelligence is the secret to success
Marketing Week’s roundtable, run in association with Communisis, gains insight into how brands can benefit from clever data marketing.
Design next stop: design for the fuller, greener life
Eco packaging, innovative applications and making people’s lives more sustainable are long-term goals for Nokia.
Brands
When chocolate is an education
Luxury brand La Maison Du Chocolat believes now is the time to grow its bottom line. It is embarking on an ambitious expansion drive in Asia while aiming to stay true to the standards its reputation is built on.
Scarlett Johansson is new face of Mango
Spanish high street fashion retailer Mango has signed actress Scarlett Johansson to front its autumn/winter advertising campaign.
John Lewis new format called “At Home”
John Lewis has decided on the brand name “John Lewis at Home” for its new format store that will sell home, electrical and technology products.
Matthew Williamson boosts H&M
Fashion retailer H&M has defied the high-street gloom and posted an 8% rise in sales in April compared to last year.
Opinion
Who cares about brands?
Phil Harvey, chairman of JPMH, comments on the importance of aligning retail brands to consumer values as the marketing industry experiences a step change in buyers’ behaviour and associated influencing factors.
Bridging the gap between social media and the high street
Robin Jaffray, strategic planning director of integrated advertising agency Inferno, looks at how retail brands have bridged the gap between their presence on the high street and how they use social media to connect with customers.
In-Depth
British brand power still has strength in depth
Vodafone tops this year’s Brand Finance list of the 50 most valuable brands of British origin, which paints a generally positive picture for the telecoms, retail and banking sectors.
The future of retailing is here
Tax hikes and reducing disposable incomes mean retailers are facing their toughest time in decades keeping customers loyal and spending. Staying ahead in the high street requires a major rethink of traditional strategies and systems.
