The @Tecso_Express account had been tweeting Tesco customers with expletive-filled messages.
Clubcard was the bedrock of Tesco’s success but shoppers are now after a simpler value offering.
Luxury fashion brand to allow customers to make the marketing campaign ‘entirely their own’.
Retailer sees 130th anniversary as perfect time to communicate what ‘makes the brand special’.
M&S drops ‘Leading Ladies’ and ’Make today delicious’ campaigns in message overhaul.
Supermarket parachutes new boss in a month early as perceptions of the brand plummet.
Consumers cite cost and lack of usefulness as barriers to adoption.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.