Department store promotes own-brand range in marketing for first time.
John Lewis marketing head says it is seen as rational but not fun.
Marketing director Chris McDonough says Aldi’s ‘realness, grittiness and humour’ resonates with customers.
Supermarket to invest £100m in price in latest phase of convenience strategy.
Fast food chain to combat lower than expected Q1 profits with a marketing refocus around its core range.
New website aims to provide a more ‘consistent’ global brand experience and communicate the story behind its products.
Research reveals that while product and price are most important in retail, ambience and environment are also key.
Just over half of people don’t understand food labelling, according to CIM research. They want brand owners and retailers rather than government to do more to explain what is in products.
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New research divides technology shoppers between the trendspotters, the bargain-hunters and the brand-obsessed.
Premier Foods’ slump shows brands are getting caught in the crossfire.