Trends
Meet The Fixer
Turnaround guru Beatrice Lafon heads up retailer Claire’s in Europe: read her essential secrets of brand success.
Shopper behaviour: Gaining trust can be a matter of survival
Consumers distrust brands that present inconsistent service across their offline and online platforms.
The best of British brand performers
Oil and gas firms’ brand value has soared, according to this year’s 50 most valuable British brands list, but supermarkets and banks have dropped down the table.
Men's fashion: Online suits you sir
The men’s fashion market is enjoying strong growth thanks to online channels and better brand marketing.
Top Jobs
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Senior Brand Manager
Ball & Hoolahan -
International Marketing Manager
Michael Page Marketing -
Head of Marketing & Business Development
Rider Levett Bucknall -
Lecturer / Senior Lecturer in Marketing
Sheffield Hallam University -
Marketing Manager
Goals Soccer Centres
Opinion
M&S needs to stick to what it does best
Retailer needs to stop chasing bright young things and speak to those that love its clothes.
Tactics
Retail marketing: See me, touch me, move me
To beat competition from the internet, brands are using cutting-edge technology to make the physical shop environment as interactive as it can be online



