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Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

Online advertising and personalisation trends

Online gets personal

Wed, 25 Jun 2014 | By Mindi Chahal

New research reveals that more consumers want personalised content, but still have privacy concerns.

Trends own label brands index 900

Retailer brands are holding their own

Wed, 18 Jun 2014 | By Jonathan Bacon

Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.

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Top Jobs

Chatsfield

What immersive web design can do for your brand

Wed, 23 Jul 2014 | By David Burrows

New technology is enabling brands to make their online content more immersive.

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tesco-pricecuts-2014-304

Tesco replaces CEO Philip Clarke with Unilever’s Dave Lewis

Mon, 21 Jul 2014 | By Russell Parsons

Supermarket banks on Lewis’ ’expertise in business strategy, brand management and customer development’ to turnaround sales. 

phones 4u for the future you 304

Phones 4u takes customers back to the future Video

Thu, 17 Jul 2014 | By Sarah Vizard

Retailer launches ‘For the future you’ brand campaign as it looks to move message beyond product and price.

ebay

eBay to 'redouble' marketing efforts after admitting cyber attack impacted sales

Thu, 17 Jul 2014 | By Sarah Vizard

Online retailer aims to reengage with buyers after 145 million customers’ data compromised.

money

Demand for brand awareness campaigns spurs marketing budgets in 2014

Thu, 17 Jul 2014 | By Sebastian Joseph

2014 marketing budgets set higher as brands invest in brand awareness initiatives.

Aldi

UK consumers rate Aldi top brand

Wed, 16 Jul 2014 | By Sarah Vizard

‘Consumers value brands that help them save money’ according to YouGov’s mid-year list of the top 10 brands.

AdidasSuarez-Campaign-2014_304

Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

Morrisons London

Morrisons launches pun-filled home delivery marketing campaign

Mon, 14 Jul 2014 | By Branwell Johnson

Morrisons has unveiled an outdoor campaign to promote its home delivery service in London.

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