Ailsa McKnight had been at the retailer for less than a year.
App lets shoppers virtually try on trainers in store, share images and make purchases.
David Lewis to focus on brand purpose and reconnecting with customers.
Supermarket banks on Lewis’ ’expertise in business strategy, brand management and customer development’ to turnaround sales.
Retailer launches ‘For the future you’ brand campaign as it looks to move message beyond product and price.
Online retailer aims to reengage with buyers after 145 million customers’ data compromised.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
New research reveals that more consumers want personalised content, but still have privacy concerns.
Shoppers regard supermarket own-label products on a par and sometimes as better than branded equivalents – but not in every category, a study finds.
Retailer’s brand image has taken a hit in recent years.