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Own label copycat brands face EU scrutiny
Own label brands designed to look like established brands face scrutiny from the EU following a European Commission report on and intellectual property.
HMV brings together insight and ecommerce in marketing overhaul
The struggling entertainment retailer has created a new senior role and restructured its marketing teams to focus efforts on a cohesive multichannel strategy.
Trends
Raising the flag for diversity
Gay and lesbian people make up a valuable portion of the UK retail market, but new research shows that targeting them takes more than running generalised ads in the gay media.
Winning the battle for the big spenders
New research seen by Marketing Week shows that the top 20% of spenders on consumer products generate the majority of sales. Michael Barnett says that for a brand to succeed it must raise its stake in this lucrative group.
Special Reports
Opportunity rises for online retail media
Debate is raging as to whether online retailers should build their websites around point-of-sale presence for partner brands or focus on their own communications.
'Learn to think like a documentary maker'
Six experts discuss the different ways of using video online to engage customers, how all brands should act like media owners - and dispel some entrenched myths about cost and quality.
How new tech can deliver more consumer insight
New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.
Brands
When chocolate is an education
Luxury brand La Maison Du Chocolat believes now is the time to grow its bottom line. It is embarking on an ambitious expansion drive in Asia while aiming to stay true to the standards its reputation is built on.
Scarlett Johansson is new face of Mango
Spanish high street fashion retailer Mango has signed actress Scarlett Johansson to front its autumn/winter advertising campaign.
John Lewis new format called “At Home”
John Lewis has decided on the brand name “John Lewis at Home” for its new format store that will sell home, electrical and technology products.
Matthew Williamson boosts H&M
Fashion retailer H&M has defied the high-street gloom and posted an 8% rise in sales in April compared to last year.
Opinion
In-Depth
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
Online sales means quick response CRM systems
Retailers hoping to increase online sales need to develop CRM systems that are able to respond quickly to customer queries and keep a one-to-one dialogue going.
