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Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

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Top Jobs

Ruth Mortimer 654 400

As Phones4U illustrates, a direct connection with customers is your lifeline

Wed, 17 Sep 2014 | By Ruth Mortimer

Brands are cutting out third parties to cultivate the customer.

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Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

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Oxfam

Brands looking for fewer, bigger NGO partnerships

Mon, 15 Sep 2014 | By Sarah Vizard

Brands place more emphasis on long-term tie-ups to mimic success of M&S and Oxfam partnership.

Phones 4U projectupgrade

Phones 4U brand at risk as administrators called in

Mon, 15 Sep 2014 | By Russell Parsons

Marketing jobs at risk as analysts question long-term viability of brand. 

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Notonthehighstreet repositions as lifestyle brand Video

Fri, 12 Sep 2014 | By Sarah Vizard

Online marketplace aims to expand customers base and increase sales.

ebay

Ebay performs u-turn on in-app ads

Fri, 12 Sep 2014 | By Sarah Vizard

UK ad boss says eBay will take ‘curated’ approach to signing up advertisers to ensure customers only see ads from brands they love.

sales-2013-304

Downward price pressure at ‘unprecedented’ levels

Fri, 12 Sep 2014 | By Russell Parsons

Study finds just a third of planned price increases are implemented.

Yes campaign

Retailers warn price promotions could take a hit in independent Scotland

Fri, 12 Sep 2014 | By Sarah Vizard

John Lewis boss says ‘never knowingly undersold’ strapline might have to change.

next-store-2013-304

Next returns to DM after seeing profit boost

Thu, 11 Sep 2014 | By Sarah Vizard

Retailer says it found a drop in DM by rivals meant its marketing stood out more.

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