Investment in store experience aimed at getting customers to reappraise the Boots offer.
Retailer blames ‘restricted’ footfall caused by a lack of promotions by rivals for 3.5% sales fall.
Luxury brand shifts marketing focus away from product to talk about ‘natural beauty’.
Airline still falls into the bottom three in annual Which? survey on customer service.
Launch of PayQwiq in London and Edinburgh lets customers pay and earn Clubcard points on their phone.
AS Watson launches innovation lab to help it reach 5% ecommerce sales target.
Consumers cite cost and lack of usefulness as barriers to adoption.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Brands are cutting out third parties to cultivate the customer.