Breaking News
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Topshop CMO lined up for MWL session
Topshop CMO Justin Cooke to appear in Q&A on Centre Stage at MWL.
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'Retailers under-serving lucrative tablet users'
IAB research shows less than one-in-ten sites optimised for tablets.
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Pret aims to replicate in-store service with mobile site
Site to deliver contextual experience based on device, location and time of day.
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Subway targets families to broaden brand appeal
Tie-up with Monsters University and overhaul of menu to highlight healthy options.
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B&Q rolls out ad campaign to revive flagging sales
Home improvement retailer wants customers to turn their attention to unloved rooms.
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Q&A: Adrian Hado, head of insight and analytics at Avios
Avios insights chief Adrian Hado will present at Marketing Week Live.
Trends
Find your feminine side
Brands that have historically had a male-dominated primary audience are working out how to communicate to women – without alienating men.
The brand impressions that really count
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research
Live in the moment
Brands need to make their marketing topical and reactive - known as ‘moment marketing’ - in today’s digital world where consumers are calling the shots.
Rebooting Britain's high streets
Shoppers still care about their local high street but several factors are stopping them from going there to buy. Retailers must work together to attract them back.
Top Jobs
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CRM Manager
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Senior Brand Manager - Corporate Affairs
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Marketing Executive
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Berwin Leighton Paisner
Opinion
Will consumerism as we know it become obsolete?
Retail, and consumerism itself, is built on the premise that companies make products and consumers buy them. It won’t be like this forever. Alternative models of consumerism will have to evolve.
Tactics
Retail marketing: See me, touch me, move me
To beat competition from the internet, brands are using cutting-edge technology to make the physical shop environment as interactive as it can be online
