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Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

Trends shopping for key events

Is your brand ready for the changing retail calendar? Video

Wed, 23 Jul 2014 | By Jonathan Bacon

Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

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Mobile research under threat padlocked phone

Mobile research under threat as consumers 'go dark'

Wed, 20 Aug 2014 | By Lucy Tesseras

Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.

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Former Lloyds marketing boss Eisenschimmel joins Regus

Thu, 21 Aug 2014 | By Russell Parsons

She will lead workspace provider’s global marketing efforts.

Lidl clothes 2

Lidl takes on Primark with launch of own fashion range

Wed, 20 Aug 2014 | By Sarah Vizard

Discount retailer to stock women’s fashion for the first time.

gap autumn 2014 304

Gap asks consumers to ‘dress normal’ in marketing push

Tue, 19 Aug 2014 | By Sarah Vizard

Celebrity-fuelled campaign aims to celebrate individuality and people who dress normally.


Morrisons strips messaging back in search of value perception boost

Tue, 19 Aug 2014 | By Sarah Vizard

Everyday Low Prices move comes as data shows value rating slipping. 


Nike looks to new hire to 'elevate' retail experiences Video

Mon, 18 Aug 2014 | By Sebastian Joseph

Nike creates VP, GM of Nike Stores role to ‘further elevate’ the retail experience.


Morrisons steps back from ‘I’m Cheaper’ positioning

Mon, 18 Aug 2014 | By Sarah Vizard

Supermarket follows Asda with ‘everyday low prices’ messaging.

Video: The launch of House of Vans Video

Fri, 15 Aug 2014 | By Mindi Chahal, Sarah Vizard

Marketing Week went along to the official opening of Vans’ new event space.

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