Discount grocer will also mount first major social media push as part of #Lidlsurprises campaign.
Discount grocer to swap so-called ‘guilt aisle’ for healthier tills displaying dried fruit and water.
TNT Post ad banned for implying it operates a nationwide service.
Campaign in OneStop stores will use beacons to offer customers discounts on magazines.
Lingerie business creates more personalised journeys for their most valuable customers.
Tesco’s plan to be a FMCG player was once seen as key but there is little mention three-years on.
Consumers cite cost and lack of usefulness as barriers to adoption.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Using a well-worn line will not provide stand out.
Location-specific market research is opening up new opportunities for brands yet a growing number of consumers are choosing to block this type of activity.