Supermarket chain joins the tablet bandwagon as sales continue to rise.
Retailer is looking to expand its use of media as it opens its first flagship store in London.
BRC says “suffering” retailers will gain from cap on business rates.
The luxury retailer is on a content drive as it looks to reboot the brand after it was brought out of administration last year.
CEO says marketing-led attempts to boost performance are paying off despite sales drop.
BRC-Nielsen figures show shop prices fell for the seventh consecutive month in November as retailers looked to price promotions to drive footfall.
Consumers are bent on cutting back on the cost of christmas, forcing retailers and brands to look for new ways to secure a portion of their spend.
The rise in sales of prestige skincare products, especially among men, is creating online and offline opportunities.
Luxury brands find that content creation can heighten their aspirational quality.
Last week’s Merlin Entertainments flotation and Twitter IPO are the result of strong branding and marketing. Lucy Tesseras looks at how marketers influence brand value ahead of their IPOs and what listing means for companies in the future.
Tesco cannot win if it goes up against the discounters on price, better to focus on quality.