Ann Summers launches first TV ad
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Ann Summers is launching its first ever TV ad as part of its multichannel campaign to find the “UK’s sexiest face” to star in future ads.
The lingerie retailer launched the competition in September inviting women to apply to appear in its advertising.
Ten finalists were chosen, and all appear in the two-minute ad, which aired during The Only Way Is Essex last night (9 November).
The public can now vote via the Sexy Uncovered website to choose which of the 10 women will appear in Ann Summers’ Valentine campaign in 2012.
The TV activity is part of Ann Summers’ ongoing brand refresh.
Readers' comments (7)
mike fletcher | Thu, 10 Nov 2011 10:41 am
Cool soundtrack.
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jennie | Thu, 10 Nov 2011 11:59 am
nice to see real women advertising the brands
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Anonymous | Thu, 10 Nov 2011 12:36 pm
Tough decision...should i vote for the 'token' fatty or the remaining sensously uglies?
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Anonymous | Thu, 10 Nov 2011 8:49 pm
Does anybody know the song played on the advert??
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Anonymous | Fri, 11 Nov 2011 10:26 am
Nicely done, and I like that they got a "rabbit" in there. Doesn't do much for diversity though, does it ? Anne Summers - mostly for skinny, white 20-somethings...
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Anonymous | Fri, 11 Nov 2011 8:07 pm
I work there and shop there. I'm not skinny, white or in my 20s. It was an open competition. If people want to be diverse, then why didn't they apply through the open auditions. Oh, and it's Ann Summers, not Anne
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Jacqueline | Wed, 23 Nov 2011 10:18 pm
I'm sure there's a snippet of a Black Sabbath song in there but can't for the life of me remember the title, will post again if I remember it
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