EBay appoints European fashion chief
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EBay has appointed former Net-A-Porter consultant Miriam Lahage as European general manager of fashion to grow its fashion business.
The newly created position is part of eBay’s ongoing strategy to focus on the category. She is tasked with overseeing its “drive to innovate” in the category.
She joins from eBay’s US business, which she joined in August 2010 to grow the fashion business.
Lahage has more than two decades of retail and ecommerce experience with brands including Net-A-Porter and TJX, which operates in the UK under the TK Maxx brand, and launched online fashion boutique Koodos in 2007.
Yesterday (21 January), eBay reported strong results boosted by the performance of its fashion business in the UK and Germany.
The online marketplace launched its Fashion Outlet last year, which allows brands such as Superdry, L.K. Bennett and Ted Baker use the eBay platform to sell directly to consumers.
YouGov Insight:
Online Shopping
· Half of main grocery shoppers have never bought groceries online, and one in four are online grocery shoppers who have not done so in the last six months.
· More than one in four online grocery shoppers use it mainly to do their ’big shop’ for special occasions.
· Overall, rather more consumers have bought electronics items in a store after checking them out on a website (26%) than have found an item in teh shop which they have subsequently bought online (22%).
· Cheaper prices and wider product ranges are both mentioned as advantages of purchasing online, with 41% citing the former and 44% the latter.
Click herefor more information on this YouGov market report
