Ex-Coca Cola marketer joins Revlon as global CMO
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Cosmetics brand Revlon has appointed ex-Coca Cola marketer Julia Goldin as its new senior vice president and global chief marketing officer.
Goldin will be responsible for expanding global reach through marketing activity across Revlon’s brand portfolio which includes ColorSilk hair dyes, Charlie fragrances and ColorStay lipsticks.
Goldin joins Revlon following her role as deputy chief marketing officer of Coca Cola Japan which she moved into after her role as marketing director for Coca Cola Great Britain.
Ian Ennis, president and chief executive of Revlon, said: “We see tremendous opportunity to build our brands with world-class marketing, which requires a talented senior executive leader to set brand strategy and coordinate and integrate marketing direction and execution across all regions and brands.
“Julia is a marketing visionary with global experience who will bring new thinking to our global portfolio of iconic brands.”
YouGov Insight:
Coca-cola
· 68% of UK adults drink Coca-Cola (or variants like Diet Coke), while 42% drink Pepsi (or variants).
· Coca-Cola/Coke is easily the world’s biggest soft drinks brand, but the company behind it can now claim an astounding portfolio of 500 brands and ’3,300 beverages’.
· Coca-Cola’s maximum consumer penetration in the UK reaches over 80% among younger men and women and has a similar rate across the social grades.
Click here for more information on this YouGov market report
