HMV: A history of ads and logos
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HMV has called in administrators, putting some 4,500 jobs at risk and possibly bringing an end to one of Britain’s best-known brands. Marketing Week takes a look back at some of the high-street chain’s best known adverts and logos from the last century.
1920s
The brand’s iconic logo of Nipper the dog was first used on the company’s advertising in the 1920s and was used on the front of its first ever store on Oxford Street when it opened in 1921.
1940s
An advert the retailer ran to promote its electrical household goods range.
1996
HMV ran an advert to promote compilation CD ‘The Absolute 90s’ featuring tracks from bands Wheezer, White Zombie and Dinosaur Junior.
2006
The brand ran a print advert featuring music group The Gorillaz as part of its wider ‘My Inspiration’ campaign.
2007
HMV refreshed its icnoic Nipper the dog and gramophone logo and introduced its ‘Get Closer’ strapline.
2007
HMV’s replaced Nipper with Aardman animation’s Gromit character on its logo for three months to support children’s promotion in-stores.
2007
The retailer ran a silent video which appeared on outdoor screens in shopping centres across the UK.
2009
HMV ran an advert to promote its range of romantic films such as Titanic and Casablanca as part of a tactical Valentine’s Day promotional push in 2009.
2011
HMV unveiled its first TV ad dedicated to its expanded technology offering.
2012
HMV launched a series of animated TV ads to spark sales ahead of the Christmas trading period.
Readers' comments (1)
Ash Gupta | Tue, 15 Jan 2013 12:05 pm
# HMV - His Master's Voice, the brand and the famous logo are both elements of a precious brand. These brands have resilient value so I am sure some bright spark, maybe in China, will acquire it. However, no matter how precious the heritage of a brand is, if it does not adapt as in Darwinian Theory, to environmental change, it shall wither & die. This has happened to MG, Rover and very nearly to RR and Harris Tweed but for timely intervention. Marketing lesson's seem not to stay in the minds of brand owners and custodians. Why is that?
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