HMV: A history of ads and logos
HMV has called in administrators, putting some 4,500 jobs at risk and possibly bringing an end to one of Britain’s best-known brands. Marketing Week takes a look back at some of the high-street chain’s best known adverts and logos from the last century.
The brand’s iconic logo of Nipper the dog was first used on the company’s advertising in the 1920s and was used on the front of its first ever store on Oxford Street when it opened in 1921.
An advert the retailer ran to promote its electrical household goods range.
HMV ran an advert to promote compilation CD ‘The Absolute 90s’ featuring tracks from bands Wheezer, White Zombie and Dinosaur Junior.
The brand ran a print advert featuring music group The Gorillaz as part of its wider ‘My Inspiration’ campaign.
HMV refreshed its icnoic Nipper the dog and gramophone logo and introduced its ‘Get Closer’ strapline.
HMV’s replaced Nipper with Aardman animation’s Gromit character on its logo for three months to support children’s promotion in-stores.
The retailer ran a silent video which appeared on outdoor screens in shopping centres across the UK.
HMV ran an advert to promote its range of romantic films such as Titanic and Casablanca as part of a tactical Valentine’s Day promotional push in 2009.
HMV unveiled its first TV ad dedicated to its expanded technology offering.
HMV launched a series of animated TV ads to spark sales ahead of the Christmas trading period.