M&S injects Hollywood glamour to ad campaign

Marks & Spencer has enlisted Hollywood actor Ryan Reynolds and model and actress Rosie Huntington-Whiteley as the new faces of its autumn fashion campaign, as the retailer looks to attract a younger market.

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The stars will feature in a print advertising and in-store campaign for its Autograph brand. The collection will be available in-store and online next month.

The signings are the latest indication that M&S is aiming to appeal to a younger consumer.

The retailer recently became the exclusive fashion partner of The X Factor, with M&S sponsoring the fashion section of the X Factor official website and previewing its autumn fashions on the site.

Steve Sharp, M&S executive director, says Reynolds and Huntington-Whiteley are the “perfect fit” for Autograph.

He adds: “It’s a very different campaign for M&S as it’s the first time that we have focussed on one of our brands in this way. We are very proud of the result - a set of truly stunning photographs that totally encapsulates the Autograph brand.”

M&S has also chosen model David Gandy as the face of its Collezione autumn collection.

M&S said Lisa Snowden, Jamie Redknapp and Twiggy continue to model for the brand and will appear in autumn print advertising and in-store marketing materials next month.

Readers' comments (1)

  • I love this new campaign, great style and a really strong narrative. Rankin's photos for the print ads are terrific. I've added a few thoughts here https://samelfer.wordpress.com/2011/09/09/beauty-is-in-the-eye%E2%80%A6/

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