Retail Marketing Opinion & Insight

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Friday, 25 May 2012

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Asos must not forget home as it grows overseas

Thu, 24 May 2012 | By Rosie Baker

Asos, is to introduce a number of small marketing teams around the world to create more localised marketing in the next…
Retailers need to convert latent loyalty

Thu, 17 May 2012 | By Branwell Johnson

Loyalty and loyalty schemes - a perennial topic but one that has importance in an economic climate where high…
Speed is of the essence for Clinton’s

Thu, 10 May 2012 | By Rosie Baker

Clinton Cards’ slide into administration ignited amusing Twitter jokes about “sorry you’ve gone into administration” cards…
Mobile is more geared towards personal than purchase

Thu, 3 May 2012 | By Rosie Baker

M-commerce may be well on the way to becoming mainstream, as Marketing Week’s trends analysis…
M&S must galvanise fashion industry

Thu, 26 Apr 2012 | By Rosie Baker

Marks & Spencer has boldly stated that it wants to “revolutionise clothes shopping” with the launch of its ‘Shwopping” initiative…
Tesco marketing: unclear, irrelevant and not very successful

Thu, 19 Apr 2012 | By Rosie Baker

Tesco has pledged to make its marketing “better, clearer and more relevant” as part of a turnaround strategy…
H&M is too silent on sustainability

Thu, 12 Apr 2012 | By Rosie Baker

H&M’s annual sustainability report, published today (12 April) contains some impressive achievements, but is H&M doing enough…
Why Tesco must learn that less is more

12 April 2012 | By Mark Ritson

‘The lack of focus under the Clarke regime is probably the biggest reason for Tesco’s decline’
Tesco targets Everyday people

Thu, 5 Apr 2012 | By Rosie Baker

Tesco’s relaunched Everyday Value range is a welcome and long overdue refresh of the supermarket’s basic range.
Keep it simple, stupid

Thu, 29 Mar 2012 | By Rosie Baker

Keep it simple, stupid or K.I.S.S., if you like acronyms, is one of the oldest rules in the book, but one that is becoming more rather than less…
Extending Sunday trading improves customer experience

Thu, 22 Mar 2012 | By Rosie Baker

The relaxing of Sunday trading laws revealed in yesterday’s budget (21 March), helps…
New Tesco leadership, new marketing opportunity

Thu, 15 Mar 2012 | By Rosie Baker

Richard Brasher’s shock exit as CEO of Tesco in the UK and Group CEO Philip Clarke’s decision to be more involved in the running…
John Lewis morale might be up, but profits are down

Thu, 8 Mar 2012 | By Rosie Baker

I’d wager John Lewis staff are amongst the happiest in the UK, with every employee being rewarded…
The Secret Marketer on the (in)efficiency of modern technology

8 March 2012

‘The fast, efficient, modern way topay was taking a lot longer than the old-fashioned model’
The fifth ‘P’ of marketing: premium shopper experience

Thu, 1 Mar 2012 | By Lucy Handley

Ken McMeikan, the chief executive of Greggs, says in this week’s cover story that one way to save…
Retailers should be getting Pinterested

Thu, 23 Feb 2012 | By Rosie Baker

Pinterest is the latest social network craze sweeping the land. It’s small-fry compared to Facebook and Twitter, but impressive growth…
Use the feelgood factor to make an impact

23 February 2012 | By Ruth Mortimer

Tesco has understood that associating a charity with the Halo brand makes consumers feel like they are doing something good.
Big data is a big headache

Thu, 16 Feb 2012 | By Rosie Baker

If you want to be big in retail, then ‘big data’ is the only way to get there, but a recent study worryingly found that half of retailers struggle to turn data…
Sellers of beauty boxes pass the lipstick test

16 February 2012 | By Ruth Mortimer

Cash-strapped customers of the growing number of subscription retailers hand over £10 a month, and a mine of data, for the…
Retention vs acquisition: where is the value?

Thu, 9 Feb 2012 | By Rosie Baker

Groupon is shifting its marketing spend to focus on retention rather than chasing new customers to secure the future of the business…