Specsavers launches Das Boot-themed viral campaign
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Specsavers has launched a viral marketing campaign that takes its theme from Wolfgang Petersen’s classic German war film Das Boot.
The 60-second viral, directed by Cris Mudge of Mustard, goes live today and backs the optician’s “Should’ve gone to Specsavers” ad campaign.
The viral features a grim-faced World War Two German submarine crew, which go head to head with a giant whale.
In March, Specsavers launched a digital element to its campaign that parodies Lynx ads with an takeover across MSN.
The ads were run on the MSN home page and followed the theme of the Specs Effect TV ad.
This story first appeared on newmediaage.co.uk
YouGov Insight:
· Over three quarters (78%) of UK consumers buy their non-prescribed medicines from supermarkets.
· 34% of respondents purchase non-prescription medicines as part of their weekly shop.
· 39% of UK consumers say that when buying pain killers such as paracetamol or aspirin they look for the cheapest product, although over a quarter (26%) tend to opt for a ‘well known brand’.
· Only 2% of respondents currently buy most of their medicines or healthcare treatments over the internet, while an additional 11% of consumers say that they only buy a ‘few’ products online.
· The majority of UK adults (66%) has never purchased treatments online and says they are unlikely to ever do so.
