Tesco trials drive-thru grocery
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Tesco is launching the nation’s first drive-thru supermarket service today (23 August) to help its customers manage their time.
Tesco drivethru
The supermarket is targeting customers that are too busy to visit the supermarket or wait for online grocery orders to be delivered.
The “click and collect” service means that customers can order their grocery shopping online as usual and select a convenient two-hour collection slot to pick it up at the supermarket.
Tesco says it will make grocery shopping easier for families that want to avoid “the challenge of shopping in a busy store with children in tow” and young professionals who don’t have time to wait for delivery to arrive.
The trial launches at Tesco’s Baldock Extra store in Hertfordshire and may be rolled out and become a permanent service if the trial is a success.
A localised direct marketing campaign will promote the service to local shoppers.
Tesco says customers do not even need to get out of their car as staff will pack the groceries into the car-boot at the dedicated collection area.
The drive-thru service costs a flat £2 fee and operates under the same policies as Tesco’s home delivery service.
Laura Wade-Gery, CEO of Tesco.com and Tesco Direct, says: “They can collect their shop on their way home from work or at any other time that suits them during our extensive collection hours.’
YouGov Insight:
Tesco
· While 45% of British adults attribute Tesco’s success to its cheap, varied food choices and ability to create jobs wherever it goes, 43% feel that it is ‘too powerful’.
· Despite the view held by many that Tesco is ‘unfair’ – by pricing smaller opposition out of the market – YouGov SixthSense research reveals that 60% of UK consumers still shop at local stores at least once a week.
· YouGov SixthSense records an equal appeal for Tesco among socio-demographic groups
· Usage penetration is strongest in the North (41%) and weakest in London (24%)
· Homebase trails with 21% of shoppers saying they have bought gardening equipment, plants or garden furniture there in the past 6 months.
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Readers' comments (11)
Anonymous | Mon, 23 Aug 2010 11:30 am
An absolutely brilliant idea and a very welcome service in my opinion. I've dreamt of a supermarket being able to do this and thank goodness Tesco are leading the way. Come on Boots - you're on my wish list too!!
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Doc Freeze | Mon, 23 Aug 2010 8:00 pm
It is a good idea. It was a good idea in 2005 when Raley's introduced it in Northern California, and it is still a good idea.
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Anonymous | Tue, 24 Aug 2010 9:20 am
This sounds more like laziness than lack of time - Where will this stop?. Obesity springs to mind people won't be needing to do any exercise at all before long as we won't need to get out of our sofas/car for anything... except for moving ourselves between the two maybe!
I hate grocery shopping but I still don't think I could ever bring myself to use a drive thru grocery store...
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Karen | Wed, 25 Aug 2010 12:24 pm
On the contrary, I would much rather spend an hour in the gym then collect my already-packed groceries on the way home than spend an hour in the supermarket gathering the weekly shop and queuing at the till. A great idea, please bring it to the North West.
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Adam Green | Sat, 28 Aug 2010 1:02 pm
think it's a good idea that i hope to see used as lot as then not only will there be a more convenient way to shop with tesco but also hopefully less queues i can see myself using this service if it comes local to me.
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Anonymous | Tue, 31 Aug 2010 12:20 pm
Really brilliant idea and saves people a lot of time - you can order on your lunch break and collect after work. I don't think it is down to laziness at all. Just lack of time.
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Deb Cooper | Thu, 2 Sep 2010 2:12 pm
What a fab idea - I hate waiting in for deliveries and being able to pop in on the way home really appeals! As a working mum with 2 small children time is very precious.
Strange how we are heading back towards victorian shopping habits.....
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Anonymous | Thu, 2 Dec 2010 12:38 pm
I think this is a fantastic idea! I def don't think it is lazy, but working 9-5 all week and then trying to go grocery shopping on the way home to then go home and start to cook is not great.
Of course there is always the weekend, but not only is it busier, but it is a rubbish way to spend your hard earned time off!
Shop online on your lunch and collect on the way home - Brilliant!
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Anonymous | Tue, 21 Dec 2010 3:58 pm
Fantastic! especially in the school hols as theres nothing worst than dragging two children out to do the weekly food shop. They hate it and so do I with kids in tow :-)
It would be really good if they could offer to do this for xmas deliveries that they may have to cancel because of the snow.
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David | Fri, 29 Apr 2011 2:57 pm
I thought about this idea a few years ago as it annoyed me with having to fight my way through the supermarket after a long hard day's work. To be able to shop online and then drive to the store at a time convenient to me would be great. I know that they provide a delivery service, but i don't want to wait in for a delivery as i am too busy. Well done and hope you roll it out across Wales.
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