Wednesday, 17 March 2010

Sport

Virgin Atlantic ad

Virgin to fly England World Cup squad

Tue, 16 Mar 2010 | By Branwell Johnson

Virgin Atlantic it is to be the official airline supplier to the England World Cup squad.

People watching footballl in the pub

Puma teams up with Sky for footie fans’ campaign

Tue, 16 Mar 2010 | By David Burrows

Sports brand Puma has teamed up with Sky Sports to launch its new creative ’Love = Football’ campaign to promote its Power collection and PowerCat 1.10 boot.

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England football team

Nationwide international team sponsorships still score at right price

Wed, 24 Feb 2010 | By Russell Parsons

The Football Associations of England and Northern Ireland are looking at other potential backers after team sponsor Nationwide’s right to exclusive negotiations expired. Sponsorship experts say that the partnerships can still add value if they are activated in an imaginative way.

Steven Gerrard, Liverpool FC

Alcohol industry welcomes alcohol sponsorship report

Thu, 11 Feb 2010 | By Russell Parsons

The alcohol and advertising industries have welcomed a study that claims that a ban on alcohol sponsorship would not curb underage alcohol abuse.

Rosie Baker

Retail sports sponsorships are in vogue

Wed, 24 Feb 2010 | By Rosie Baker

Morrisons is the second retailer in as many weeks to announce a high-profile sporting sponsorship.

Ruth Mortimer on the Vancouver Games

25 February 2010

As the Olympics draw to a close, marketers are checking the results tables wondering how to cash in on the popularity of certain sports and athletes. So which athletes will be feted with sponsorship deals? I have already mentioned the photogenic American skier Lyndsey Vonn and the 19-year-old South Korean figure skater Kim Yu-Na, but others tipped for the top by both marketing and sports experts include:

Turning crowd pleasers into brand builders

10 September 2009 | By Joe Fernandez

A growing number of brands are moving on from the traditional sponsor function and adopting the role of entertainer at live events. The result is a better engaged and loyal fanbase.

Manchester United signs Telekom Malaysia as sponsor

Fri, 12 Mar 2010 | By Joe Fernandez

Manchester United has signed a five year sponsorship deal with Telekom Malaysia (TM) in a bid to boost its brand equity across the Far East.

Carlsberg launches outdoor ad as part of World Cup push

Mon, 1 Mar 2010 | By Joe Fernandez

Carlsberg is launching a major outdoor campaign in support of its World Cup promotion, “Probably the best team talk in the world”.

Mercedes unveils "I am" campaign targeting young car buyers

Fri, 5 Mar 2010 | By Joe Fernandez

Mercedes-Benz is launching an integrated advertising campaign called “I am Mercedes Benz” in a bid to deepen the connection it has with young car buyers.

Olympic uniform

Coca-Cola to enforce green credentials at Winter Olympics

Fri, 12 Feb 2010 | By Joe Fernandez

Coca-Cola is aiming to demonstrate its commitment to sustainability at the Winter Olympics by asking its staff to sport uniforms made of recycled bottles.

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