McVitie’s £12m advertising campaign prepped alongside savoury biscuits rebrand.
Business to use all-new race series to showcase the innovation behind its brands.
Marketing Week highlights how brands can use the event to amplify their reach beyond the pitch.
Car marque’s European exit could inadvertently propel its sponsorship strategy.
Organisation to create online community around newly launched mobile app.
Sports brand sticks to 2015 sales target despite stuttering demand in its key markets.
Entertainment giant AEG’s chief marketer Kimberly Kriss explains how data will make the company a hit in Europe.
How brands are driving trends in popular culture.
Are brands paying attention to disabled people a year after the Games?
Global brand chief Nicole Vollebregt sets the bar high for the World Cup.