But admits the recent domestic violence scandal could knock brand equity in international markets.
Nike says online revenues climbed more than 70 per cent in its latest financial quarter.
Greater expectancy of sporting drama from the event lends some muscle to global brands.
NFL parachutes in former PepsiCo marketer Dawn Hudson as it looks to combat the domestic violence allegations plaguing the league.
Drinks maker says sponsorship activation helped boost revenues and volumes.
Diageo brand becomes ‘official whisky of Formula 1’, adding to its sponsorship of the McLaren Mercedes team.
Brands need a mix of people in leadership roles to stay responsible and relevant.
With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?