Diageo brand becomes ‘official whisky of Formula 1’, adding to its sponsorship of the McLaren Mercedes team.
Browser extension to transform other brands’ ads into Converse branded content.
Sponsorship income grew 49 per cent in last fiscal year.
Nike, Fifa 15 and a video warning of the dangers of not wearing sunscreen made it to the top of last month’s leaderboard.
Adidas makes experiential a key part of the 20th anniversary celebrations for its Predator boot.
Premier Inn, BT Sport and Starbucks among brands with ads in today’s Metro newspaper to support ‘Rainbow Laces’ campaign.
The contests between the red-branded house and a blue house of brands has kicked off.
With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?