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O2 expands reward scheme to rugby fans
O2 is expanding its reward scheme to Rugby fans using its tariffs as part of its sponsorship renewal with the Rugby Football Union.
Kingfisher eyes UK growth with grassroots cricket sponsorship deal
World beer, Kingfisher, sets in motion plans to become ingrained in grassroots cricket to boost off-trade sales.
Trends
Sponsors run risk of ambush at Olympics
What links MasterCard, Nike and Sony? Research commissioned by Marketing Week reveals that the British public wrongly believes all three brands are official Olympics sponsors.
Television wins the World Cup coverage battle
Media analysts may be calling it the first digital World Cup, but research by Nielsen suggests that live TV broadcasts will be the weapon of choice for football fans hunting the big game in South Africa this summer.
Special Reports
Case study: Fitness First
Latitude generates a 61% increase in downloads for Fitness First in 6 months through innovative digital marketing.
Field marketing: Reach out to your audience when football fever strikes
As England and the other 31 World Cup finalists prepare to take to the field in South Africa, marketers must make sure their tournament tactics are spot on.
Betfair plays a game of two sides
Football pundits normally roll out the sporting clichés and give us the benefit of their wisdom in television studios and on the airwaves, but betting exchange brand Betfair is now signing up their services in an attempt to promote its offering.
Selling a whole new ball game
The US passion for basketball has always left Britain and the rest of Europe cold - until now. The sport is gaining fans over here, and marketing it is as great a challenge as any championship. By Joe Fernandez
Brands
Walkers offers chance to train with Monty Panesar
Walkers, the PepsiCo-owned crisp brand, is launching a new promotion as part of its “Gary’s Great Trips” campaign, offering consumers “VIP” trips and a private training session with English cricketer Monty Panesar.
Ronaldo set for Nike deal
Manchester Uniteds Cristiano Ronaldo is set to sign a 6m-a-year sponsorship deal with Nike.
Reebok creates trainer creation iPhone app
Reebok has created a trainer customisation app for the iPhone under the banner Your Reebok.
British Gas signs 15m swimming sponsorship
British Gas has signed a 15m deal to sponsor British Swimming as the sports governing body looks to build on swimmings growing popularity in the wake of British gold medal success at last years Olympics.
Opinion
In-Depth
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
Sports sponsorship moves into the fast lane
Why brands need to adopt a new business model for sport sponsorship.
