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A sporting chance for web-savvy marketers

18 July 2013 | By Lou Cooper

Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.

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Top Jobs

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Take career advice from Man Utd's Moyes

Wed, 5 Mar 2014 | By Mark Ritson

Moving to a successful brand that has already achieved a decade of consecutive growth is like seeking out a rod for your own back.

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World Cup

What’s your World Cup marketing strategy?

Tue, 4 Mar 2014 | By Jonathan Bacon

Brands have the most sophisticated and hi-tech gameplans yet for the tournament. 

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Job of the Week

Latest News

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Nissan to use Champions League tie-up to improve consistency of marketing

Mon, 7 Apr 2014 | By Sarah Vizard

Marketing VP Bastien Schupp says Nissan will pull out of smaller deals to focus on UCL and Olympics. 

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Visa to use runner Usain Bolt in World Cup campaign

Mon, 7 Apr 2014 | By Sebastian Joseph

Visa Europe to use football tournament to bring ‘clarity’ to the marketing of its payment products.

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Nissan confirms four-year Champions League deal

Mon, 7 Apr 2014 | By Sebastian Joseph

Nissan says UEFA four year tie-up is its “largest ever” sponsorship deal.

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Marketing Week Live returns refreshed for 2014

Mon, 7 Apr 2014 | By Branwell Johnson

New look Marketing Week Live will be a one stop shop for marketers’ needs.

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FA reveals plan to monetise its digital assets

Thu, 3 Apr 2014 | By Sebastian Joseph

Football chiefs ramp up efforts to commercialise online chatter and create additional value for sponsors.

Nike England Home kit launch 2014

Nike England kit price controversy hits brand

Thu, 3 Apr 2014 | By Russell Parsons

Brand tracking scores show satisfaction, recommendation and purchase intent down. 

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Coca-Cola bids to be ‘right-time’ not real-time World Cup marketer

Tue, 1 Apr 2014 | By Sebastian Joseph

Coca-Cola says real-time marketing should be “meaningful” to fans not “excessive”.

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