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A sporting chance for web-savvy marketers

18 July 2013 | By Lou Cooper

Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.

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Ruth Mortimer 654 400

As the NFL crisis shows, business must set standards

Wed, 24 Sep 2014 | By Ruth Mortimer

Brands need a mix of people in leadership roles to stay responsible and relevant.

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Trends World Cup infographic

What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

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Converse The Ticket

Converse uses adblock tech to ‘replace boring parts of the internet’ with its own ads Video

Tue, 16 Sep 2014 | By Lara O'Reilly

Browser extension to transform other brands’ ads into Converse branded content.

Manchester United

Appeal of Man U brand grows with sponsors despite on-pitch woes

Wed, 10 Sep 2014 | By Russell Parsons

Sponsorship income grew 49 per cent in last fiscal year.

nike perfect kick 304

The Top 10 YouTube ads in August Video

Wed, 10 Sep 2014 | By Sarah Vizard

Nike, Fifa 15 and a video warning of the dangers of not wearing sunscreen made it to the top of last month’s leaderboard.

Predator Boot

Adidas set for experiential drive to be a ‘true experience maker’ Video

Wed, 10 Sep 2014 | By Sebastian Joseph

Adidas makes experiential a key part of the 20th anniversary celebrations for its Predator boot.

premier out 2014 304

Brands get behind campaign to support gay footballers Video

Mon, 8 Sep 2014 | By Sarah Vizard

Premier Inn, BT Sport and Starbucks among brands with ads in today’s Metro newspaper to support ‘Rainbow Laces’ campaign.

FA Hopes and dreams

The Marketing Week

Fri, 5 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.


Under Armour to exploit ‘quiet shift’ of women wearing athletic product outside the gym Video

Fri, 5 Sep 2014 | By Sebastian Joseph

Company launches biggest campaign for women.

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