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A sporting chance for web-savvy marketers

18 July 2013 | By Lou Cooper

Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.

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Sebastian Joseph 654 400

Adidas needs to get smart with data to stand out in the wearable tech field

Fri, 11 Jul 2014 | By Sebastian Joseph

Adidas to launch fitness tracker that monitors workouts in August.

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Trends World Cup infographic

What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

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The Top 10 YouTube ads in June Video

Tue, 15 Jul 2014

From Nike and Adidas to Beats by Dr Dre and EA, the June countdown is a football-inspired affair.


Adidas replaces Nike as Manchester Utd kit sponsor in £750m deal

Mon, 14 Jul 2014 | By Sebastian Joseph

Adidas expects deal to deliver £1.5bn in total sales over the next 10 years.

Germany win World Cup

Adidas nets World Cup sponsors victory

Mon, 14 Jul 2014 | By Sebastian Joseph

But positive sentiment for the Adidas brand still lags behind its rival and non-World Cup sponsor Nike in the UK.


Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

virgin media Usain Bolt 2

Usain shows off footie skills for Virgin Media Video

Sat, 12 Jul 2014

Latest ad for Virgin Media uses Usain Bolt to promote Premier League.

Jose Mourinho

Mourinho takes centre stage in BT Sport ad Video

Fri, 11 Jul 2014 | By Lara O'Reilly

New-look campaign also pokes fun at last season’s Alex Oxlade-Chamberlain mistaken identity incident.


Jaguar accelerates content charge to exploit Tour de France buzz Video

Mon, 7 Jul 2014 | By Sebastian Joseph

Team Sky sponsor films Chris Froome become the first person to cycle through the Eurotunnel.

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