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Ford and Adidas use Champions League final to tout tech credentials
Brands set to unveil campaigns around innovation during the Champions League final.
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Adidas reviews Garcia deal after 'fried chicken' Woods jibe
Golfer stands to lose millions if top sponsor terminates deal after accusations he made racist remarks about Tiger Woods.
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BT Sport 'free' ads could face probe
Ad watchdog receives complaints ads promoting ‘free’ channel are misleading.
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Sainsbury's named Brand of the Year
Supermarket crowned the Marketing Week Engage Awards 2013 Brand of the Year.
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Champions League brands bid to break with tradition
Sponsors and non-sponsors adopt emerging platforms to give fans a reason to share content in fresh ways.
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Nike reveals debut England kit on Twitter
Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.
Trends
Red Bull and F1: Whizz kid builds up a track record
Red Bull’s ‘at full pelt’ marketing approach transfers well to the F1 track, where its Infiniti-sponsored team has notched up big wins.
Racing towards a winning formula
As McLaren turns 50, brand director John Allert talks about life after Lewis Hamilton and widening its appeal with Sergio Perez.
The year ahead: Lucky 13?
After the event highs of 2012, the new year may be looking a little lacklustre in comparison, but technological innovation means 2013 is set to be just as exciting and challenging. Here’s Marketing Week’s guide to making this year a good one.
Top Jobs
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Global Insight Manager
Ball & Hoolahan -
Product Marketing Manager
Michael Page Marketing -
Digital Marketing Specialist
Ingredion -
Global Product Manager
Evans Taylor -
Marketing Manager
Burford Capital (UK) Limited
Opinion
If only brands were like football teams...
‘Could brands gain that same level of insight, passion and direction from their customers?’
Tactics
Play to win the hospitality game
Ahead of a big summer of sport, businesses aim to use corporate hospitality to derive maximum value from their connections
