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A sporting chance for web-savvy marketers

18 July 2013 | By Lou Cooper

Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.

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Mark Ritson

There's only one Man Utd but several Manchester Cities

Wed, 20 Aug 2014 | By Mark Ritson

The contests between the red-branded house and a blue house of brands has kicked off.

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What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

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The Marketing Week

Fri, 5 Sep 2014

Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.

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Under Armour to exploit ‘quiet shift’ of women wearing athletic product outside the gym Video

Fri, 5 Sep 2014 | By Sebastian Joseph

Company launches biggest campaign for women.

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FA launches first brand campaign ‘to make England matter again’

Thu, 4 Sep 2014 | By Sebastian Joseph

FA says low attendance at yesterday’s Wembley match shows a ‘shake-up’ to ticket marketing is needed. 

Paddy Power

Paddy Power hails ‘exceptional’ World Cup marketing for customer growth spike

Thu, 28 Aug 2014 | By Lara O'Reilly

Cheeky and reactionary activity helped bookmaker notch up 795k new customers in the first half of the year.

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Man Utd leads rush from football clubs for regional sponsorships

Thu, 21 Aug 2014 | By Sebastian Joseph

United’s regional deals accounted for 60% of the localised sponsorships banked by Europe’s top clubs last season.

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Arsenal promotes marketing director to top commercial role

Thu, 21 Aug 2014 | By Lara O'Reilly

Vinai Venkatesham promoted to chief commercial officer as Tom Fox leaves to become Aston Villa’s chief executive.

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Nike looks to new hire to 'elevate' retail experiences Video

Mon, 18 Aug 2014 | By Sebastian Joseph

Nike creates VP, GM of Nike Stores role to ‘further elevate’ the retail experience.

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