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A sporting chance for web-savvy marketers

18 July 2013 | By Lou Cooper

Did you know cricket fans are 64 times more likely to be shopping online for men’s suits than general web surfers? New research helps marketers look beyond their brand market to reach people.

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Adidas needs to get smart with data to stand out in the wearable tech field

Fri, 11 Jul 2014 | By Sebastian Joseph

Adidas to launch fitness tracker that monitors workouts in August.

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Trends World Cup infographic

What consumers are planning for the World Cup and how brands can reach them

29 May 2014 | By Lucy Handley

With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?

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Sponsors to benefit from ‘undervalued’ Commonwealth Games Video

Mon, 21 Jul 2014 | By Sebastian Joseph

Brands that have gambled on the event to prove doubters of its value wrong, according to sponsorship experts.


Nike looks to lift Brazil’s World Cup lull with Rio 2016 warm up ad Video

Fri, 18 Jul 2014 | By Sebastian Joseph

Nike launches ad to get Brazil pumped for the Olympic Games.

Real Madrid Cristiano Ronaldo

Real Madrid holds on to most valuable sports team title

Thu, 17 Jul 2014 | By Sebastian Joseph

European football clubs dominate the rich list of global sports team brands, but Man Utd fall further behind according to Forbes.


The Top 10 YouTube ads in June Video

Tue, 15 Jul 2014

From Nike and Adidas to Beats by Dr Dre and EA, the June countdown is a football-inspired affair.


Adidas replaces Nike as Manchester Utd kit sponsor in £750m deal

Mon, 14 Jul 2014 | By Sebastian Joseph

Adidas expects deal to deliver £1.5bn in total sales over the next 10 years.

Germany win World Cup

Adidas nets World Cup sponsors victory

Mon, 14 Jul 2014 | By Sebastian Joseph

But positive sentiment for the Adidas brand still lags behind its rival and non-World Cup sponsor Nike in the UK.


Six lessons from the 2014 World Cup for marketers Video

Mon, 14 Jul 2014 | By Sebastian Joseph

Coke, Unilever, Facebook and more pick out the marketing lessons from the World Cup to study.

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