Formula One teams look to eschew the exclusive nature of the sport to make their brands and sponsors more accessible to fans.
Campaign to push the ‘innovation and excitement’ Nissan shares with its sponsored football properties.
App lets shoppers virtually try on trainers in store, share images and make purchases.
Brands that have gambled on the event to prove doubters of its value wrong, according to sponsorship experts.
Nike launches ad to get Brazil pumped for the Olympic Games.
European football clubs dominate the rich list of global sports team brands, but Man Utd fall further behind according to Forbes.
Adidas to launch fitness tracker that monitors workouts in August.
With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?