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Virgin to fly England World Cup squad
Virgin Atlantic it is to be the official airline supplier to the England World Cup squad.
Puma teams up with Sky for footie fans’ campaign
Sports brand Puma has teamed up with Sky Sports to launch its new creative ’Love = Football’ campaign to promote its Power collection and PowerCat 1.10 boot.
In-Depth
Nationwide international team sponsorships still score at right price
The Football Associations of England and Northern Ireland are looking at other potential backers after team sponsor Nationwide’s right to exclusive negotiations expired. Sponsorship experts say that the partnerships can still add value if they are activated in an imaginative way.
Alcohol industry welcomes alcohol sponsorship report
The alcohol and advertising industries have welcomed a study that claims that a ban on alcohol sponsorship would not curb underage alcohol abuse.
Opinion
Retail sports sponsorships are in vogue
Morrisons is the second retailer in as many weeks to announce a high-profile sporting sponsorship.
Ruth Mortimer on the Vancouver Games
As the Olympics draw to a close, marketers are checking the results tables wondering how to cash in on the popularity of certain sports and athletes. So which athletes will be feted with sponsorship deals? I have already mentioned the photogenic American skier Lyndsey Vonn and the 19-year-old South Korean figure skater Kim Yu-Na, but others tipped for the top by both marketing and sports experts include:
Special Reports
Turning crowd pleasers into brand builders
A growing number of brands are moving on from the traditional sponsor function and adopting the role of entertainer at live events. The result is a better engaged and loyal fanbase.
Brands
Manchester United signs Telekom Malaysia as sponsor
Manchester United has signed a five year sponsorship deal with Telekom Malaysia (TM) in a bid to boost its brand equity across the Far East.
Carlsberg launches outdoor ad as part of World Cup push
Carlsberg is launching a major outdoor campaign in support of its World Cup promotion, “Probably the best team talk in the world”.
Mercedes unveils "I am" campaign targeting young car buyers
Mercedes-Benz is launching an integrated advertising campaign called “I am Mercedes Benz” in a bid to deepen the connection it has with young car buyers.
Coca-Cola to enforce green credentials at Winter Olympics
Coca-Cola is aiming to demonstrate its commitment to sustainability at the Winter Olympics by asking its staff to sport uniforms made of recycled bottles.
