Brands set to unveil campaigns around innovation during the Champions League final.
Golfer stands to lose millions if top sponsor terminates deal after accusations he made racist remarks about Tiger Woods.
Ad watchdog receives complaints ads promoting ‘free’ channel are misleading.
Supermarket crowned the Marketing Week Engage Awards 2013 Brand of the Year.
Sponsors and non-sponsors adopt emerging platforms to give fans a reason to share content in fresh ways.
Sportswear brand makes first move in ‘Country First, Club Second’ marketing campaign.
Red Bull’s ‘at full pelt’ marketing approach transfers well to the F1 track, where its Infiniti-sponsored team has notched up big wins.
Is football marketing scoring an own goal with fans?
As McLaren turns 50, brand director John Allert talks about life after Lewis Hamilton and widening its appeal with Sergio Perez.
After the event highs of 2012, the new year may be looking a little lacklustre in comparison, but technological innovation means 2013 is set to be just as exciting and challenging. Here’s Marketing Week’s guide to making this year a good one.