Profile: Jeremy Gilley

The man marketing world peace

Cristiano Ronaldo trail blazes in Nike boots advert

Real Madrid star Cristiano Ronaldo is at the centre of yet another another Nike advertising drive as he fronts the brand’s latest TV spot for its new Mercurial Vapor IX football boots.

The advert shows fans, teammates, opponents, coaches, referees, riot police and everyone else in the stadium struggling to stay grounded as Ronaldo’s ‘Vapor Trail’ nearly blows them away.

The Wieden + Kennedy created advert is shot in slow motion and uses the strapline “Be Fast. Be Mercurial.”

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