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Betfair readies Euro 2012 social push
Bookmaker hopes social media activity will encourage consumers to “reappraise” what they think the brand stands for.
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Alcohol chiefs defend sports sponsorship activity
Alcohol chiefs defend sports sponsorship as key channel to promote responsible drinking to young drinkers.
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‘Core fans key to football marketing strategies’
Manchester United exec says core fans are more important to the club’s commercial strategy than sponsors and broadcasters.
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Man U named world's top football brand
Manchester United named the world’s leading football brand despite failing to a win a trophy this season.
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Sponsors ready Champions League activity
Sony, Heineken, Ford and Adidas ready advertising campaigns for tomorrow’s Champions League final between Bayern Munich and Chelsea.
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Allianz launches Champions League campaign
German bank ramps up marketing to combat UEFA blackout of non-sponsors for Champions League final.
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Sponsors eye 2012 legacies
Cisco, Coca-Cola and EDF Energy claim London 2012 sponsorship can deliver long-term social value.
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Gillette kicks off Olympics coaching campaign
Procter & Gamble-owned brand is supporting grassroots coaching through offering grants to new and existing coaches.
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FA to step up marketing for England Euros tickets
Governing body of English football to step up marketing activity to sell more tickets for England’s group games at next month’s Euros.
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Manchester City announces Nike deal
Nike set to replace Umbro as the kit sponsor of Manchester City.
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Welsh rugby stars likely for Dove Men ads
Dove Men+Care extends partnership with Welsh Rugby Union in a move that could see national players including Shane Williams star in ads.
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Euro 2012 sponsors step out of London Olympics' shadow
Castrol, Carlsberg and Orange all turn to social media.
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Man U's Ashley Young to star in Lucozade ad Video
Manchester United forward Ashley Young to star in a TV spot for the drinks brand set to air during tonight’s Premier League clash with rivals Manchester City.
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Carlsberg launches on-pack Euro 2012 campaign
Official England football team sponsor Carlsberg teams up with Darren Bent, Leighton Baines and Ashley Young for on-pack promotion.
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Rio Ferdinand Twitter promotion cleared
A marketing campaign that gave fans the chance to win football match tickets on Rio Ferdinand’s Twitter profile has been cleared despite concerns that it was misleading.
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Coca-Cola to gauge social value of its marketing
Drinks manufacturer to identify the social impact of its London 2012 Olympic Games sponsorship activity.
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Coke eyes legacy with major Olympic push
Soft drink giant embarks on ‘one of the biggest experiential activations’ as part of its sponsorship of the Olympic torch relay.
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P&G marks 100 days to Olympics Video
P&G marks 100 days with simultaneous global roll out of Olympic ad campaign.
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Premier League plans anniversary campaign
Premier League partners with commercial sponsors to commemorate its 20th anniversary.
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Doctors call for crackdown on junk food marketing
Coke and McDonald’s face sports sponsorship ban under new proposals to tackle obesity.
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McDonald’s plans Games-themed Happy Meals
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BMW named England rugby sponsor
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Adidas calls for youths to take the stage at London 2012 Video
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Kraft readies Cadbury Olympic ticket giveaway
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M&S taps into Jubilee and Games fever
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Braun unveils Jenna Randall campaign
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Lionel Messi and Jack Wilshere star in Pepsi Max spot Video
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German beer brand eyes UK growth
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'No white elephants' for 2012, says Olympic chief
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Hyundai unveils Euro 2012 ambassadors
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Sun to relaunch football site
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Budweiser launches augmented reality app
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Football returns to marketing grassroots
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P&G plans upsurge in Games-led marketing
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Pampers launches ‘Little Athletes’ campaign
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Everton FC agrees Nike deal
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Adidas kicks off Olympic marketing
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Cadbury hails social impact of marketing
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Channel 4 pips BBC at the post to racing
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Mars in £4.3m spend for Euro 2012 activity