Tactics
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Field marketing: Reach out to your audience when football fever strikes
As England and the other 31 World Cup finalists prepare to take to the field in South Africa, marketers must make sure their tournament tactics are spot on.
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Selling a whole new ball game
The US passion for basketball has always left Britain and the rest of Europe cold - until now. The sport is gaining fans over here, and marketing it is as great a challenge as any championship. By Joe Fernandez
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Can agencies afford to take on 2012 task?
One of the largest goods-in-kind contracts around is on the table for marketing agencies. The search for the marketing services provider for the London 2012 Olympics has begun as the current contract, held by Lord Bells Chime Group, expires at the end of this month.