O2 goes Gaga in Priority ad

O2 will tonight air a TV ad featuring Lady Gaga to promote its loyalty programme Priority, which is offering early access tickets for the UK leg of the popstar’s Artrave: Artpop Ball World Tour.

Video: O2’s Lady Gaga Priority ad

On a mobile? Click here to see the O2 Lady Gaga Priority ad

Launching tonight (29 January) the ad draws on themes from Lady Gaga’s Artpop album and sees the Applause singer sporting some exceptionally large glittery shoulder pads and dark glasses running towards what appears to be a concert stage.

The Priority deal comes two months after O2 offered customers exclusive access to the Artpop album six days before its general release via its O2 Tracks platform.

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