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Latest News
O2 expands reward scheme to rugby fans
O2 is expanding its reward scheme to Rugby fans using its tariffs as part of its sponsorship renewal with the Rugby Football Union.
Bauer Media unites with LG Mobile to crowdsource bumper issue
Bauer Media’s Grazia is handing over the publishing reins to readers for its London Fashion Week issue this month, as part of a sponsorship deal with LG Mobile.
Trends
Touch and go for future of small change
Research seen exclusively by Marketing Week suggests that brands wishing to provide contactless payment services will need to form partnerships with the financial sector if they are going to win consumers’ trust. By Maeve Hosea
Pre-flight experience hits heights of luxury
Holidaymakers may be spending more on big-ticket items at airports, but research seen exclusively by Marketing Week reveals that brands need to do more to target business travellers. By Maeve Hosea
Special Reports
How new tech can deliver more consumer insight
New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.
Join the dots to see the full insight picture
The role of the brand researcher is evolving into one that gathers data from diverse parts of the business and turns it into actionable insight to fulfil company objectives.
Brands
Extending the gift of control
Personal control and connectivity, the principle tenets of O2 mobile, have powered the brand’s successful crossover into financial services
Vodafone accelerates cost-cutting plan
Vodafone, the mobile phone operator, will accelerate its 1bn cost-cutting plan in response to the weakening European market.
BT to cut 15,000 more jobs
British Telecom has announced it will cut up to 15,000 jobs, 10% of its workforce, this financial year after reporting further heavy financial losses this morning (May 14).
