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Latest News
Samsung to launch 3D TV campaign with CHI
Samsung UK has appointed CHI to handle its £7m 3D TV brief.
O2’s Peter Rampling off to Germany
O2 head of consumer mobile Peter Rampling has been promoted to marketing director of the company’s German business.
In-Depth
Industry is level-headed about potential of iPad
Industry experts have cautiously welcomed the launch of the iPad although some are not convinced it meets an “untapped need.”
Does your brand have the stretch factor?
O2 is stretching its brand into healthcare, education and financial services as it seeks to bring great customer experiences to new sectors, but should your business consider a similar strategy? O2’s marketing team explains to Mark Choueke how they did it
Trends
Make online ads work harder
A new study reveals there has been a 40% decline in people paying attention to ads on major portal sites compared with last year. But that doesn’t mean that surfers are ignoring online ads altogether.
Upwardly mobile
Challenger mobile brand 3 is confident its focus on pay-as-you-go handsets and social networking, coupled with online advertising, will lay the foundations for future growth, says Joe Fernandez
Opinion
Manual over-ride must be an automatic option
Marketers must get under the skin of automated decision-making systems so they can help them make the right choice.
Location, location and …er … location
Dr Jonathan Reynolds, of the Oxford Institute of Retail Management, Said Business School, University of Oxford, outlines the new developments in retail apps on smartphones.
Special Reports
Bride vows to carry on regardless
T-Mobile spent 2009 gathering consumers together in public spaces for “spontaneous” dancing and mass karaoke sessions. But despite this high-profile marketing, the news that it would merge with fellow mobile brand Orange into a super-network has raised questions over whether the T-Mobile name will continue to exist in the long term.
This time it's very personal
Smart Technology, such as that which allows online retailers to sense when a frustrated customer is about to prematurely abandon a transaction, is revolutionising personalisation.
Brands
O2’s Peter Rampling off to Germany
O2 head of consumer mobile Peter Rampling has been promoted to marketing director of the company’s German business.
Manchester United signs Telekom Malaysia as sponsor
Manchester United has signed a five year sponsorship deal with Telekom Malaysia (TM) in a bid to boost its brand equity across the Far East.
Microsoft's Bing to sponsor The Simpsons on Channel 4
Microsoft is to replace the Government’s Change4Life as the new sponsor of The Simpsons show on Channel 4 week nights and Channel 4+1.
Virgin Media creates youth entrepreneurial scheme
Virgin Media has teamed up with Enterprise UK Today’s to launch a new youth mentoring scheme called Virgin Media Pioneers.
