BT uses social media to decide ending for TV ad campaign
Share
BT is calling on the public to decide and vote online for their own ending for the storyline of its long-running Adam and Jane TV ad campaign, which airs on 17 July.
Adam and Jane
The ad will premier to Facebook fans before being aired on 17 July, enabling them to vote on the ending.
The most popular ending will be aired in late August.
The Adam and Jane storyline, staring TV actors Kris Marshall and Esther Hall, first appeared on screens in 2005.
The recent storyline has centred on Adam and Jane’s wedding. Fans of Adam and Jane have set up groups on Facebook to campaign to keep the couple together.
Matthew Dearden, BT’s marketing director, said, “Thousands of people follow the storyline on Facebook, and they are already debating what should happen in the run up to the wedding, so this campaign is giving them and others the chance to decide what happens next.
“This is a first for BT, so we are really excited to see how people respond and to find out what they decide should happen next to Adam and Jane.”
This story first appeared on newmediaage.co.uk
View results 10 per page | 20 per page
Readers' comments (13)
Jimmy G | Tue, 13 Jul 2010 3:24 pm
Kill them both should be the ending. Because of this series of ads I will never use BT. Associating your brand with depressing situations is not good.
Unsuitable or offensive? Report this comment
Anonymous | Wed, 14 Jul 2010 9:11 am
What depressing situations?! So they nearly broke up, its called real life and people can relate to the on-screen family.
If the outcome is bad - then this is obviously what people enjoy seeing.
If the outcome is good then people still believe in good endings.
Either way the public decide so the outcome is up to us! BT will be glad not to have customers such as yourself - who only bring negativity to the brand!
Unsuitable or offensive? Report this comment
Emma | Sat, 17 Jul 2010 10:15 pm
Its a bit of light hearted fun Jimmy, I guess some people in this world don't know the meaning!
Unsuitable or offensive? Report this comment
joanne duff | Mon, 19 Jul 2010 1:19 pm
i think jane and nick should annoince shes having a baby,and have the big romantic wedding,
Unsuitable or offensive? Report this comment
joanne duff | Mon, 19 Jul 2010 1:21 pm
i think they should announce janes pregnant and have the big romantic wedding,xx i love a happy ending
Unsuitable or offensive? Report this comment
Anonymous | Mon, 19 Jul 2010 4:35 pm
I think that she should announce she is haveing a baby,, and there should be a big romantic wedding,!
Unsuitable or offensive? Report this comment
Anonymous | Tue, 20 Jul 2010 5:02 pm
I think that she should announce she is haveing a baby,, and there should be a big romantic wedding,!
Unsuitable or offensive? Report this comment
Anonymous | Tue, 20 Jul 2010 5:04 pm
i think that adam and jane should have the happy ending everyone wants, with jane telling adam she is pregnant and them walking out of the church and jane with a promenent baby bump! living happily ever after. making people still believe in fairy tales.
Unsuitable or offensive? Report this comment
chloe | Tue, 20 Jul 2010 9:20 pm
i thought that she was marrying someone else? on the advert with the girl, she was marrying someone else :/ i think she should be pregnant anyway like.
Unsuitable or offensive? Report this comment
michael whipp | Tue, 20 Jul 2010 9:26 pm
I think Adam and Jane should get married not just because she is pregnant,but because they are in love.Because it is the 21st centuary I think Janes ex husband should give Jane away,to show the kids what being an adult means
Unsuitable or offensive? Report this comment