Everything Everywhere to cut iPad price
Orange and T-Mobile are to reveal a deal for consumers that will cut the cost of the Apple iPad in return for customers signing up to a long term contract.
The telecoms brands, owned by Everything Everywhere, are expected to sell iPads direct from their websites and retail stores.
The company says that it will make a formal announcement later today (22 November).
The iPad is expected to be a big Christmas seller and can cost up to £700. The discount offer from Orange and T-Mobile could see prices as low as £200 for those who sign up to an 18 month or two year contract.
Rival electronics companies, such as Samsung, are also hoping their tablet devices, will be taken up by consumers as festive gifts.
Everything Everywhere is opening six dual branded stores ahead of Christmas.
· The average price of a games console has come down from a peak of £171 in 2007 to £152 in 2010.
· 4 out of 5 consumers rate as important the range of games available for a particular console, highlighting how console manufacturers need to have a strong portfolio of software available in order to ultimately succeed in the market.
· Also of note is the importance attached to being able to purchase software from different retail channels with 6 out of 10 citing this as important.
· 13% of console owner bought their console from an online only retailer.
· 37% of consumers rate internet connectivity as an important feature in a console.