-
EE and AGA create ‘connected’ ovens
Everything Everywhere and AGA Rangemaster allow consumers to control their ovens via their phones.
-
Apple is world’s most valuable brand
Technology company leads a tech dominated top 10 of the world’s most valuable brands.
-
Retailers back instore WiFi
Debenhams, Marks & Spencer and Dominos all exploring ways to expand their in-store connectivity in a bid to boost consumer engagement.
-
Unilever: 'Mobile the enabler of our comms model'
FMCG giant’s director of global media innovation Jay Altschuler says its next $1bn brand could be created on mobile.
-
Coca-Cola to put mobile first Video
Soft drinks giant growing its entire digital budget and using mobile as the ‘starting point’ for all online campaigns.
-
BT student ads preferred to Adam and Jane
BT plans to make its student ads a long-term marketing commitment after finding the creative achieved its highest ever cut-through rates.
-
BT and TalkTalk in dock over broadband speeds
Ofcom probe finds BT and TalkTalk were not giving consumers adequate information about likely broadband speeds early enough in the sales process.
-
BlackBerry bids to boost ‘relevancy’ after ‘tough’ year
Mobile phone brand says it needs to demonstrate ‘relevancy’ to cut-through in fiercely competitive market.
-
BB looks for lift from global brand campaign Video
BlackBerry launches global brand campaign to appeal to ‘people of action’.
-
RSPCA launches first charity mobile network
Charity to launch pay as you go mobile network as it looks for new fundraising streams.
-
Facebook unveils hub for brand apps
Social network unveils latest effort to generate revenue from its worldwide audience.
-
BlackBerry names CMO
Brand owner Research in Motion looks to mobile industry veteran Frank Boulben to help revive its flagging fortunes.
-
MasterCard readies e-wallet services
MasterCard is developing a digital payment tool designed to connect digital wallets from other brands into one ‘simple’ system.
-
Carphone to launch online community
Retailer hopes user help forums will boost positive brand associations and act as “brand beacon” on search.
-
Public apathetic towards contactless payment
The public are not yet convinced of the benefits of contactless payment cards but smartphone users are keen for mobile payments, says Mintel Research.
-
Samsung unveils biggest marketing effort Video
Samsung hopes multi-million pound global Galaxy S III campaign will help it be seen as a more “aspirational” brand than closest rival Apple.
-
Mumsnet offers brands extra endorsement
Brands that are highly rated by Mumsnet members’ review panel can feature “Mumsnet Best” logos on their marketing material.
-
Nokia promises tablets
Windows 8 tablets could be launched as soon as this year as Nokia looks to make a ‘comeback’.
-
Tesco to ramp up personalisation through mobile
Tesco is looking to increase the level of personalisation in its mobile marketing in a bid to make the channel more effective.
-
BSkyB posts bumper profit
Sky attributes 25% profit lift to decision to focus marketing on home communications, amid heightened scrutiny of major shareholder News Corp.
-
LG Mobile in strategy u-turn
-
Nokia to sell off Vertu brand
-
Samsung is world’s biggest phone maker
-
O2 launches Wallet app Video
-
Vodafone acquires Cable & Wireless Worldwide
-
Sainsbury's eyes mobile and TV integration Video
-
Sainsbury’s expands mobile offering
-
Asda expands m-commerce platform
-
Budweiser launches augmented reality app
-
Spotify launches Play button
-
Apple faces iPad ad bans
-
EE steps up lobbying for 4G rollout
-
Q&A: James Le Brocq, O2 Money
-
John Lewis plots broadband campaign
-
App demand boosts mobile ad revenues
-
Barclaycard readies 'mobile' contactless card Video
-
EC concerns delay m-commerce venture
-
Nokia steps up Lumia marketing
-
Sony shakes up marketing in turnaround plan
-
Brands ‘under-investing’ in mobile ads