Telecommunications & IT Marketing Opinion & Insight

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Friday, 25 May 2012

The Secret Marketer on being completely mobile

24 May 2012

‘I walk around with four communication devices at all times, yet all depend on satellites circling the globe. We’re somewhat vulnerable’
RSPCA Mobile needs to know its customers

Tue, 15 May 2012 | By Michael Barnett

RSPCA Mobile could be a one-off anomaly, or the start of a new trend in charities providing consumer services as a way of…
Brands must make consumers feel safe on the web

Wed, 9 May 2012 | By Lucy Handley

Marketers who want to sell their products via the internet on smart phones should be focusing on…
Galaxy S III is Samsung’s iPhone moment

Fri, 4 May 2012 | By Lara O'Reilly

Samsung’s latest smartphone, the third iteration in its Galaxy series, looks set to be the Korean company’s iPhone moment.
Mobile is more geared towards personal than purchase

Thu, 3 May 2012 | By Rosie Baker

M-commerce may be well on the way to becoming mainstream, as Marketing Week’s trends analysis…
Familiarity will make mobile payment feel more secure

Tue, 1 May 2012 | By Michael Barnett

It is a strangely common occurrence at Marketing Week that our analysis articles coincide…
Build apps your customers can’t live without

Wed, 18 Apr 2012 | By Jo Roberts

While social media and gaming brands have been quick to produce apps for tablet devices…
Invest in search now while prices are low

Fri, 13 Apr 2012 | By Lara O'Reilly

This week saw the publication of two important pieces of news that should prompt marketers to shift more of their digital…
BlackBerry’s ‘back to business’ plan may see it out of business altogether

Fri, 30 Mar 2012 | By Lara O'Reilly

As if last year’s service outage wasn’t enough, BlackBerry has now announced plans to…
With Virgin’s WiFi rollout, ads on the tube are about to get far smarter

Fri, 16 Mar 2012 | By Lara O'Reilly

While London commuters aren’t likely to start striking up conversations with each other on the tube any…
Mobile World Congress roundup: the key marketing takeaways

Fri, 2 Mar 2012 | By Lara O'Reilly

Mobile and marketing more aligned than ever before.
Welcome to the mobile privacy minefield

Tue, 28 Feb 2012 | By Michael Barnett

The new bogeyman of data privacy is the mobile industry. The only surprise is that the focus didn’t fall on it sooner, given the…
Five marketing highlights at MWC 2012

Fri, 24 Feb 2012 | By Lara O'Reilly

Five things marketers should watch out for at Mobile World Congress.
Spam texts risk fuelling anti-DM fire

Mon, 30 Jan 2012 | By Russell Parsons

At the risk of outing myself as a sad individual with modest interaction with the outside world, the receipt of a text message always…
Brands can’t afford to #fail when it comes to social media crisis comms

Fri, 27 Jan 2012 | By Lara O'Reilly

There were three perfect social media case studies to look back on last week from O2, McDonald’s and…
HTC needs to turn up the volume on its “Quietly Brilliant” strategy

Fri, 6 Jan 2012 | By Lara O'Reilly

HTC recorded its first quarterly loss in more than two years in the last three months of 2011, a sign that the Taiwanese mobile manufacturer’s growth in the Western market is beginning to wane and itsmarketing strategy is due a major rethink.
This is the year to take mobile more seriously

5 January 2012 | By Michael Nutley

Mobile marketing has come of age thanks to social search, targeting and the ever-growing popularity of smartphones.
RIM must focus on brand to stay in the black

Fri, 16 Dec 2011 | By Lara O'Reilly

It was far from festive good cheer when BlackBerry maker RIM posted its results for the last quarter.
Mobile marketers still need to think of functionality over frills

Fri, 2 Dec 2011 | By Lara O'Reilly

Apologies for the absence of a column from me last week; I was holed up in hospital for a few days. With lots of time on my hands for pondering, the incredibly dull experience bizarrely got me thinking about mobile marketing and something too many brands seem to have overlooked when building their offerings for devices: poor network coverage.
Will retailers cut NFC out of the loop?

Fri, 25 Nov 2011 | By Rosie Baker

Starbucks’ decision to cut NFC out of the loop could encourage more retailers to take the same route and develop bespoke mobile phone payment apps, instead of waiting for stores and handsets to become NFC compatible.