RIM begins brand restoration with app giveaway
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RIM will give away a series of premium apps via its BlackBerry App World store and offer extended technical support in a bid to appease customers after last week’s service blackout. Read the full story here.
YouGov Insight:
Apps
· Amongst the 18-24 age-group, women are nearly twice as likely to never have downloaded a single app compared to their male counterparts.
· For women, the most popular apps include ebay, Ubertwitter, Sudoku and Bejewled. Men’s favourite apps include Sky Sports, Maps and Gmail.
· Across all age-groups, women are more likely to have obtained a new smart-phone in the last six months, than men of the same age.
· Nearly 1 in 4 men will find an app by looking on the web compared to only 1 in 8 women.
· 40-54 year-old women are almost as apps-active as their 18-24 year-old counterparts.
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