Samsung to sponsor Take That tour
Samsung is to be the headline sponsor of Take That’s next tour, in a deal which could provide the brand with a number of lucrative marketing opportunities.
Samsung partnership includes stadium branding and concert footage streaming, advertising and PR rights, tickets branding, signed merchandise and access to Take That’s social media fan base.
Next summer’s Progress Live 2011 tour will see the group reformed as a five-piece following Robbie Williams rejoining the band, and will follow the release of a new album, Progress, next month.
Samsung will pre-load audio tracks, video footage, wallpapers and tour themed-applications on its range of mobile devices including the Galaxy Tab, Samsung’s rival to the iPad, which launches on 1 November.
Simon Stanford, managing director, Samsung Mobile UK and Ireland says: “We intend this partnership to take Samsung’s position in mobile entertainment to new heights and allow us to market our leading mobile technology and brand to millions of Take That fans.”
Samsung will also run regular ticket giveaways to meet the band backstage in each UK city they visit as part of the tour.
The deal was announced this morning at the new renovated Savoy Hotel in London.
It is not the first time Samsung has tied in with a pop band to promote its products. In 2007 it launched a branded Girls Aloud phone and embedded exclusive Girls Aloud content on its products.