Tactics
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How new tech can deliver more consumer insight
New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.
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Control of all event traffic at your fingertips
As more brands investigate the possibilities offered by smartphone apps and QR codes, MoragCuddeford Jones investigates how they could transform the exhibitions industry.
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How multiple messages catch the mind's eye
Marketers are using digital technology, customer insight and precision targeting techniques to get the maximum out of their point of sale activity.
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Join the dots to see the full insight picture
The role of the brand researcher is evolving into one that gathers data from diverse parts of the business and turns it into actionable insight to fulfil company objectives.
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Mobile marketers stand at start of long journey
Marketing Week’s roundtable in association with 2ergo asks whether brands are ready to take advantage of the many advances in mobile marketing.
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Contactless technology launches into mobile space
As the lines blur between traditional prepaid gifting and promotional activity, the digital voucher industry’s star is most certainly on the rise.
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This time it's very personal
Smart Technology, such as that which allows online retailers to sense when a frustrated customer is about to prematurely abandon a transaction, is revolutionising personalisation.