trends
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The top 100 most valuable global brands
Young brands sparkle as the strong grow stronger.
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Waxing lyrical about the future of music discovery
Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
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Losing the digital game
Why the FTSE 100 is failing in its interactive marketing.
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M-commerce moves into the mainstream
With mobile commerce now part of the everyday retail experience, according to research seen exclusively by Marketing Week, the next growth area that brands need to focus on is contactless payment.
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Tablets are at cutting edge of multitasking
New research shows that tablet computer owners buy and use more functional apps to help them with business and finance than they do gaming and social apps. They are also likely to use their devices at the same time as they watch TV.
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Outdoor is right on the button with social media
The marriage of outdoor advertising and the mobile internet is creating a whole new channel for marketers to explore - but brands must handle this new data source with care.
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Virtual reality bites when two worlds collide
Brands are using consumers’ own smartphones to bring their in-store marketing to life and connect online and offline purchasing paths.
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In TV we trust
The box is the most trusted media channel when it comes to news content, but change is coming with the rise of smart TV, says a report.
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Breaking into Brazil
Brands wishing to conquer the Brazilian market need to connect with its 192 million population via the mobile internet - plus sprinkle a strong local flavour into their marketing communications.
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Q&A with Everything Everywhere’s Spencer McHugh Video
Everything Everywhere director of brand Spencer McHugh speaks to Marketing Week about the forthcoming campaigns for T-Mobile and |
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Communication is key in mobile marketing
Failure to communicate the benefits of receiving mobile marketing material means brands are missing out on the opportunities this channel offers, according to research seen by Marketing Week.
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Brand marketing plugs the public service gap
The brands that are stepping up to provide public service in the face of government cuts.
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New growth at Nokia
Senior executives reveal the secrets behind the handset maker’s “marketing revolution”
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The vital connection between staff and the bottom line
How brands can boost productivity by bringing together their employees.
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“Step change” in marketing will position Nokia for a bright future
Nokia's launch of its debut Windows smartphone does not just mark a change of operating system but revealed an overhaul of its entire culture and approach to marketing.
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Q&A: Steve Overman, VP for marketing creation, Nokia
The launch of the Windows Phone-based Nokia Lumia series marks the “rebirth” of the company and will be accompanied by its largest marketing drive ever. New media age spoke to Steven Overman, Nokia VP of marketing creation, about how it plans to promote the phones.
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Trip or treat? brands play reward card
Our panel of eight experts debate whether email and mobile vouchers are the most safe, secure and convenient way of providing instant rewards.
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BlackBerry outage forces The Secret Marketer to remember the good old days
I’ve had a blissfully quiet week but I guess that is the joy of being a BlackBerry owner. Amazing what a few days without wireless can do for the mind, body and soul.
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Phones4U ads not a horror show
From the ’Jack’ campaign by WCRS in the early noughties through to last year’s ’Hard working PrisonGuards’ ads by Adam & Eve, ...
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Get more miles per marketing gallon
Field marketers are manoeuvring social media tactics into their experiential campaigns to drive their power and achieve greater endurance.
trends
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Q&A: Rob Grimshaw, managing director, FT.com
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Culture of openness gets the thumbs up
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Touch and go for future of small change
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On the pulse
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Why websites generate much more than sales
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True pioneers talk the customer's language
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New cookie law: what you need to know
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The most valuable brands in the world
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Crack the code to open up new communication lines
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Girls just want to have fun in the media mix
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Mobile web turns a crisis into a disaster
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The only way is app... Or is it?
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Your mission is to turn spies into special agents
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Mobile partnership maps future for location-based ads
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The height of fashion
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The sky’s the limit for cloud consumption
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Upwardly mobile marketing
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Pre-flight experience hits heights of luxury
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BlackBerry UK’s top smartphone
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Motorola launches devices to dethrone Apple