Digital investment has meant ‘customers are becoming our best marketers’, company says.
Global campaign ushers in ‘Widen your World’ strapline to reflect brand’s sky-high ambitions.
YouGov data shows purchase consideration and intent are on the rise.
Social network plans events, research and ad targeting refinements to encourage travel sector to spend more on its platform.
Works of art reflecting the weather to be projected on London Underground platforms.
UK Government is reconsidering plans to sell cigarettes in plain packaging, launching a review that could see the policy introduced in 2015.
Stephen Davis, director of international marketing, on plotting a course from bankruptcy to the world’s biggest airline.
Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.
Trust underpins loyalty, and recent research among mothers provides valuable pointers towards helping consumers feel how your brand is on their side.
Last week’s Merlin Entertainments flotation and Twitter IPO are the result of strong branding and marketing. Lucy Tesseras looks at how marketers influence brand value ahead of their IPOs and what listing means for companies in the future.
By opening its first airport store, John Lewis has firmly set out its stall in terms of international aspirations.