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How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Savvy consumers see through pricing strategies

Wed, 3 Sep 2014 | By Secret Marketer

Customers will accept pricing premiums if they see a cost advantage.

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Nationalism and brands

The value of nationalism

Mon, 15 Sep 2014 | By Lucy Tesseras

The Scottish independence referendum has highlighted the issue of national identity but how important is the role of heritage for brands, particularly in today’s global market?

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EasyJet launches TV campaign to grab business flyers Video

Fri, 12 Sep 2014 | By Branwell Johnson

EasyJet’s new ads target business travellers as competition for the market hots up.

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The Top 10 YouTube ads in August Video

Wed, 10 Sep 2014 | By Sarah Vizard

Nike, Fifa 15 and a video warning of the dangers of not wearing sunscreen made it to the top of last month’s leaderboard.

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Fitness First hires first CMO to quicken pace of rebrand

Tue, 9 Sep 2014 | By Sarah Vizard

David Anderson becomes first permanent global CMO to lead ‘innovation agenda’.

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Brands get behind campaign to support gay footballers Video

Mon, 8 Sep 2014 | By Sarah Vizard

Premier Inn, BT Sport and Starbucks among brands with ads in today’s Metro newspaper to support ‘Rainbow Laces’ campaign.

EA

EA hires Starbucks’ Chris Bruzzo as CMO to lead engagement drive

Thu, 4 Sep 2014 | By Russell Parsons

The man credited with developing Starbucks’ digital engagement and loyalty platforms will lead ‘players first’ efforts. 

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Fitness First looks to prove fitness credentials with Team GB tie-up

Mon, 1 Sep 2014 | By Sarah Vizard

Gym chain aims to inspire people with workouts based on athletes’ training.

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Lucky Strike owner promotes Andrew Gray to top marketing job

Fri, 29 Aug 2014 | Updated: Fri, 29 Aug 2014 | By Russell Parsons

Gray takes on global marketing director job ahead of further restrictions. 

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