Profile: Jeremy Gilley

The man marketing world peace

Breaking News



How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 


Travel: A marketer’s guide to the modern traveller

Wed, 15 Jan 2014 | By Lou Cooper

Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.


Eating out is the new staying in

19 December 2013 | By Jonathan Bacon

Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.


Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.

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Top Jobs

Ruth Mortimer

Paddy Power's 'mischief' strategy with Pistorius ad is a misjudgement

Tue, 4 Mar 2014 | By Ruth Mortimer

If brands are going to use shock tactics, they need to make sure their cause has public permission to push the boundaries.

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Toys trends

Toy sector hopes for Easter holidays boost

Wed, 2 Apr 2014 | By Mindi Chahal

Brands are pinning their hopes on film releases and innovations.

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Job of the Week

Latest news


Paddy Power blames ‘stretched’ domestic violence claims for most complained ad status

Thu, 3 Apr 2014 | By Sebastian Joseph

Bookmaker ‘surprised’ Oscar Pistorius ad sparked domestic violence claims.

Star aliance

Star Alliance highlights added value in global marketing push Video

Thu, 3 Apr 2014

Airline network Star Alliance to focus on its “way” of doing things in new campaign.

Candy Crush

Gaming brands set to pounce on Facebook's Oculus Rift technology

Tue, 1 Apr 2014 | By Jonathan Bacon

Candy Crush maker King’s top marketer hails the potential of the ‘disruptive technology’. 


Brands look to have the last laugh with April Fools pranks Video

Tue, 1 Apr 2014 | By Sebastian Joseph

Marketing Week picks out those timely ads that are too good to be true.

Flybe a to b

Flybe targets rail and road competitors in new strategy

Mon, 31 Mar 2014 | By Branwell Johnson

Flybe unveils new marketing strategy and brand refresh.


Ryanair squares up to BA in marketing offensive

Wed, 26 Mar 2014 | By Sarah Vizard

New chief marketing officer Kenny Jacobs says aim of ramped up marketing activity is to make Ryanair as ‘liked as it is useful’.


French tourism gears up with Tour De France

Thu, 20 Mar 2014 | By Branwell Johnson

French tourist board plans biggest UK campaign to leverage Tour de France.

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