- Home
- Travel & Leisure
Travel & Leisure
Latest News
BA unveils its London Olympics TV campaign
British Airways to debut new Olympics ad showcasing staff on social media.
Discovery set to put marketing weight behind brand extensions
Discovery says 2012 will be the year consumers become aware of its lifestyle, retail and travel brands.
Trends
Six codes that reveal a brand's real personality
Research seen exclusively by Marketing Week identifies six styles of language that marketers use to communicate their company’s personality. Is your brand cool, caring or sociable? asks Lucy Handley.
Brewing up new ideas to pull students back
Price, offers, marketing and the social experience can all play a part as pubs try to entice students back, but an emphasis on responsible drinking should also be included.
Special Reports
How new tech can deliver more consumer insight
New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.
Free samples still best way to win friends
As more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
Brand values take top spot on Christmas party list
Want to get more bang for your buck this Christmas? Use your most valuable assets to buy into the party spirit.
Netting maximum brand value from voucher sites
There are more than 200 voucher code websites in the UK for brands to use. But careful targeting and a considered strategy are needed to get the most from them.
Brands
A taste for low-calorie pizzas
Eating pizza as part of a calorie-controlled diet was not a familiar concept until Pizza Express came up with the Leggara range.
Liverpool’s talking to the wall
A new train of thought was employed when Virgin unveiled a talking poster that publicised faster journey times to London
Thomson targets late bookers
Holiday firm Thomson is to launch a summer marketing campaign targeting holiday makers looking to find cheap last minute deals.
Cigarette brands relying on point-of-sale displays
A Government adviser on the proposals to ban the point-of-sale advertising of tobacco claims that such displays are an important marketing tool for cigarette brands.
Opinion
In-Depth
Mainstream brands make a play for the super rich list
Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.
