Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Gray takes on global marketing director job ahead of further restrictions.
Parent company Sabre reviews options for the brand ‘whose legendary ads reinforce what makes spontaneous travel so fun and exciting’.
Ads will promote ‘business plus’ fares that offer flexible tickets and ‘premium’ seats.
Ryanair names John Hurley to lead its Ryanair Labs innovation hub.
Ladbrokes allocated 31% of sales to marketing in the first half of the year.
Pubs need to become ‘super pubs’ to survive, according to new research.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Brands that behave like humans fair better with consumers, according to new research.
Brand crises play out over time but there are survival strategies.