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Latest News
Virgin to fly England World Cup squad
Virgin Atlantic it is to be the official airline supplier to the England World Cup squad.
Seatwave launches first TV ad
Concert ticket booking service, Seatwave, has launched its debut TV ad.
In-Depth
How can you make your brand's value rocket?
The recession has been the making or breaking of many brands, and those that have used the time to reappraise their role in the changing market are now scaling up the 2010 Brand Finance Global 500 list to become the world’s power brands.
Mobilise the people to shape your brand
The ability of personal recommendation online to sway purchasing decisions is well known, but some major brands are taking the concept of consumer influence a step further, harnessing its power to reposition brands, develop new products and broaden appeal.By Jo Roberts
Trends
3D technology takes us closer
3D technology is coming on in leaps and bounds, and filmgoers are captivated by its ability to make them feel part of the action. A growing number of brands and properties are preparing to turn the trend to their advantage.
Music festival sponsorship
Food and drink brands may have a natural synergy with summer music events, but other sectors can get a return on their investment in festival sponsorship if they fit and enhance the mood, environment and audience profile.
Opinion
Manual over-ride must be an automatic option
Marketers must get under the skin of automated decision-making systems so they can help them make the right choice.
Digital music services: the next ‘added value’ offering?
The competition among digital music services continues to gain momentum, with BSkyB the latest to enter the fray. But the question isn’t so much as which revenue model will prevail, but rather, how soon until companies such as O2 and Tesco get in on the action.
Special Reports
Betfair plays a game of two sides
Football pundits normally roll out the sporting clichés and give us the benefit of their wisdom in television studios and on the airwaves, but betting exchange brand Betfair is now signing up their services in an attempt to promote its offering.
Turning crowd pleasers into brand builders
A growing number of brands are moving on from the traditional sponsor function and adopting the role of entertainer at live events. The result is a better engaged and loyal fanbase.
Put diversification down to experience
Far from disappearing during the recession, corporate hospitality is evolving. One-size-fits-all packages are being shunned as clients demand innovative, personalised events that won’t break the budget.
Brands
Red Driving School appoints Arena BLM to media account
The Red Driving School has hired Arena BLM, the Havas-owned media buying and planning agency, following a two-way pitch.
Wetherspoon beats recession with 41% increase in first half profits
Pub group JD Wetherspoon is continuing to avoid the recessionary blues with pre-tax profits for the first half of the year showing a 41.4% increase.
British Airways alliance compromise blasted as "woefully inadequate"
British Airways, American Airlines and Iberia’s offer to give up a number of lucrative trans-atlantic slots in a bid to gain EU antitrust immunity for their alliance has been blasted as “woefully indequate” by rival Virgin Atlantic.
NBC Universal appoints MPG International to promote theme parks globally
NBC Universal’s theme park division ha appointed MPG International to handle its £3m media planning and buying account.
