Breaking News

Trends

How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

trends-human-era-2014-fullwidth

How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

> Click here for more Trends

Top Jobs

Branwell Johnson

Brands that deliver consistently and are customer focused may survive a crisis

Wed, 13 Aug 2014 | By Branwell Johnson

Brand crises play out over time but there are survival strategies.

> Click here for more Opinion

Malaysia Airlines logo

Can a brand survive a crisis long term?

Wed, 13 Aug 2014 | By Lucy Tesseras

While Malaysia Airlines mulls a rebrand, others have decided to persevere following a disaster. But what are the long term effects?

more analysis

Job of the Week

Latest news

Virgin Atlantic Little Red

Virgin Atlantic signals break with heritage with new ad agency Video

Tue, 5 Aug 2014 | By Branwell Johnson

Virgin Atlantic has appointed adam&eveDDB as its lead creative agency.

Monster logo

Monster pounces on Andrew Warner to lead European marketing

Mon, 4 Aug 2014 | By Branwell Johnson

Monster recruits former Expedia senior marketer to lead European activity.

HomeAway-Campaign-2014_304

Homeaway makes key marketing appointment

Fri, 1 Aug 2014 | By Branwell Johnson

Holiday rental company Homeaway recruits former Visa Europe marketer.

WilliamHillad-Campaign-2104_304

William Hill overhauls digital presence in personalisation push Video

Fri, 1 Aug 2014 | By Sebastian Joseph

William Hill credits marketing for successfully exploiting World Cup betting opportunity.

BMI 1

BMI Regional plans October relaunch

Thu, 31 Jul 2014 | By Branwell Johnson

BMI Regional airline seeking agency to help with 50th anniversary to relaunch.

ryanair 2014 304

Ryanair plans €25m marketing blitz to build on rising profits

Mon, 28 Jul 2014 | By Sarah Vizard

Airline says customer service push helped profits rise 152% in the first quarter.

malaysia arlines

Malaysia Airlines mulls rebrand after MH370 and MH17 disasters

Mon, 28 Jul 2014 | By Lara O'Reilly

Beleaguered carrier considers name change after recent plane disappearance and alleged shooting down of another.

> Click here for more News