Thomas Cook names new marketing chief and makes other key appointments.
Airline still falls into the bottom three in annual Which? survey on customer service.
Operator wants to become ”an irresistible travel option” after franchise win.
Coca-Cola replaces EDF Energy as sponsor of the London Eye.
William Hill, Ladbrokes, Coral and Paddy Power launch self-regulatory body to promote responsible gambling.
Thomson’s campaign to springboard off its smile logo with ad featuring cuddly bear.
Pubs need to become ‘super pubs’ to survive, according to new research.
Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.
Brands that behave like humans fair better with consumers, according to new research.