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Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Travel: A marketer’s guide to the modern traveller

Wed, 15 Jan 2014 | By Lou Cooper

Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.

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Eating out is the new staying in

19 December 2013 | By Jonathan Bacon

Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.

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Singaporean anti-gambling ad didn’t bet on World Cup result Video

Tue, 15 Jul 2014 | By Mark Ritson

There is no planning for those bad luck moments that disrupt a marketing strategy.

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International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

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TUI Travel branding architect steps down

Wed, 9 Jul 2014 | By Branwell Johnson

CMO of parent company for Thomson and First Choice brands departs.

Jamie Oliver adopts augmented reality to enhance traditional cookbook.

Jamie Oliver Ltd evolves brand partnership strategy

Wed, 9 Jul 2014 | By Branwell Johnson

Jamie Oliver Ltd looking to build long-term partnership with four or five global brands.

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Housetrip targets mums not backpackers

Tue, 8 Jul 2014 | By Branwell Johnson

CMO says Housetrip aims to be the holiday home rental choice for grown-ups.

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Ryanair looks to start ‘online travel revolution’ with Ryanair Labs launch

Mon, 7 Jul 2014 | By Sarah Vizard

Airline plans to recruit 200 new staff, including a head of digital marketing.

Skittles

Skittles ties with Xbox for £3m marketing push to reach gamers

Fri, 4 Jul 2014 | By Sebastian Joseph

Sweet maker unveils ‘responsible campaign’ as advergames are set to come under scrutiny by the Government. 

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Camelot puts winning and good causes side-by-side for the first time

Mon, 30 Jun 2014 | By Sarah Vizard

‘Play makes it possible’ campaign to ‘irrevocably’ link winning with money raised for good causes.

Engage Awards 2014 index

Marketing Week Engage Awards 2014 picture gallery

Fri, 27 Jun 2014 | By Branwell Johnson

See pictures of all the winners at the Marketing Week Engage Awards 2014.

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