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Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.

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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Travel: A marketer’s guide to the modern traveller

Wed, 15 Jan 2014 | By Lou Cooper

Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.

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Eating out is the new staying in

19 December 2013 | By Jonathan Bacon

Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.

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Singaporean anti-gambling ad didn’t bet on World Cup result Video

Tue, 15 Jul 2014 | By Mark Ritson

There is no planning for those bad luck moments that disrupt a marketing strategy.

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International brands launching in London

What you can learn from the international brands launching in Britain

Wed, 23 Jul 2014 | By Mindi Chahal

International businesses are flocking to London as part of European expansion plans but what can UK brands learn from their new neighbours? 

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Skittles

Skittles ties with Xbox for £3m marketing push to reach gamers

Fri, 4 Jul 2014 | By Sebastian Joseph

Sweet maker unveils ‘responsible campaign’ as advergames are set to come under scrutiny by the Government. 

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Camelot puts winning and good causes side-by-side for the first time

Mon, 30 Jun 2014 | By Sarah Vizard

‘Play makes it possible’ campaign to ‘irrevocably’ link winning with money raised for good causes.

Engage Awards 2014 index

Marketing Week Engage Awards 2014 picture gallery

Fri, 27 Jun 2014 | By Branwell Johnson

See pictures of all the winners at the Marketing Week Engage Awards 2014.

Marmite brand of the year

Marmite claims Brand of the Year at Marketing Week Engage Awards

Fri, 27 Jun 2014 | By Branwell Johnson

Marmite, EasyJet, Sainsbury’s and many more win Marketing Week Engage Awards.

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'The single customer view is unattainable'

Thu, 26 Jun 2014 | By Branwell Johnson

Camelot insight chief thinks changes in customer attitude rule out a 360 degree view.

Luis Suarez

888Poker reviews Luis Suarez deal after alleged biting

Wed, 25 Jun 2014

Online poker brand says it will “not tolerate unsporting behaviour”

Odeon

Odeon to embrace mobile phones in cinemas with iBeacon trial

Wed, 25 Jun 2014 | By Sarah Vizard

Cinema group wants to challenge assumption that mobile phones should be banned at cinemas.

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