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How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Travel: A marketer’s guide to the modern traveller

Wed, 15 Jan 2014 | By Lou Cooper

Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.

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Eating out is the new staying in

19 December 2013 | By Jonathan Bacon

Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.

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Youth 100 list: Go down easy street to reach the young

Thu, 10 Oct 2013 | By Mindi Chahal

This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.

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Ruth Mortimer

Paddy Power's 'mischief' strategy with Pistorius ad is a misjudgement

Tue, 4 Mar 2014 | By Ruth Mortimer

If brands are going to use shock tactics, they need to make sure their cause has public permission to push the boundaries.

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Toy sector hopes for Easter holidays boost

Wed, 2 Apr 2014 | By Mindi Chahal

Brands are pinning their hopes on film releases and innovations.

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Paddy Power blames ‘stretched’ domestic violence claims for most complained ad status

Thu, 3 Apr 2014 | By Sebastian Joseph

Bookmaker ‘surprised’ Oscar Pistorius ad sparked domestic violence claims.

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Star Alliance highlights added value in global marketing push Video

Thu, 3 Apr 2014

Airline network Star Alliance to focus on its “way” of doing things in new campaign.

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Gaming brands set to pounce on Facebook's Oculus Rift technology

Tue, 1 Apr 2014 | By Jonathan Bacon

Candy Crush maker King’s top marketer hails the potential of the ‘disruptive technology’. 

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Brands look to have the last laugh with April Fools pranks Video

Tue, 1 Apr 2014 | By Sebastian Joseph

Marketing Week picks out those timely ads that are too good to be true.

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Flybe targets rail and road competitors in new strategy

Mon, 31 Mar 2014 | By Branwell Johnson

Flybe unveils new marketing strategy and brand refresh.

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Ryanair squares up to BA in marketing offensive

Wed, 26 Mar 2014 | By Sarah Vizard

New chief marketing officer Kenny Jacobs says aim of ramped up marketing activity is to make Ryanair as ‘liked as it is useful’.

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French tourism gears up with Tour De France

Thu, 20 Mar 2014 | By Branwell Johnson

French tourist board plans biggest UK campaign to leverage Tour de France.

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