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How to be a super pub

How to be a ‘super pub’

14 August 2014 | By Mindi Chahal

Pubs need to become ‘super pubs’ to survive, according to new research.

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

Does digital improve loyalty trends

How digital methods can improve loyalty

17 July 2014 | By Lucy Handley

Professor Byron Sharp argues that reach not frequency grows brands, yet digital means are encouraging greater loyalty finds new research.


How to be a ‘human era’ brand

Wed, 12 Feb 2014 | By Mindi Chahal

Brands that behave like humans fair better with consumers, according to new research. 

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Top Jobs

Branwell Johnson

Brands that deliver consistently and are customer focused may survive a crisis

Wed, 13 Aug 2014 | By Branwell Johnson

Brand crises play out over time but there are survival strategies.

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Can a brand survive a crisis long term?

Wed, 13 Aug 2014 | By Lucy Tesseras

While Malaysia Airlines mulls a rebrand, others have decided to persevere following a disaster. But what are the long term effects?

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Virgin Atlantic Little Red

Virgin Atlantic signals break with heritage with new ad agency Video

Tue, 5 Aug 2014 | By Branwell Johnson

Virgin Atlantic has appointed adam&eveDDB as its lead creative agency.

Monster logo

Monster pounces on Andrew Warner to lead European marketing

Mon, 4 Aug 2014 | By Branwell Johnson

Monster recruits former Expedia senior marketer to lead European activity.


Homeaway makes key marketing appointment

Fri, 1 Aug 2014 | By Branwell Johnson

Holiday rental company Homeaway recruits former Visa Europe marketer.


William Hill overhauls digital presence in personalisation push Video

Fri, 1 Aug 2014 | By Sebastian Joseph

William Hill credits marketing for successfully exploiting World Cup betting opportunity.


BMI Regional plans October relaunch

Thu, 31 Jul 2014 | By Branwell Johnson

BMI Regional airline seeking agency to help with 50th anniversary to relaunch.

ryanair 2014 304

Ryanair plans €25m marketing blitz to build on rising profits

Mon, 28 Jul 2014 | By Sarah Vizard

Airline says customer service push helped profits rise 152% in the first quarter.

malaysia arlines

Malaysia Airlines mulls rebrand after MH370 and MH17 disasters

Mon, 28 Jul 2014 | By Lara O'Reilly

Beleaguered carrier considers name change after recent plane disappearance and alleged shooting down of another.

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