E-Lites to more than double its marketing investment this year as it plans return to TV.
YouGov BrandIndex data shows Buzz about the brand down but no change in purchase intent.
Watchdog withdraws ad after receiving all time record number of complaints.
Gambling brands could be subject to new restrictions on content and scheduling after Government launches review.
EMEA marketing boss credits its ‘simple’ programme as it passes 10 million members.
Paddy Power says the trial is ‘no different’ to its previous controversial marketing stunts.
Brands that behave like humans fair better with consumers, according to new research.
Holiday companies face a brighter future, but the recession has changed people’s travel and booking habits, finds new research.
Pubs and ‘fast casual’ restaurants have seen a growth in trade from families who are being enticed by clever deals and promotions.
This year’s Youth 100 list unveils what attributes make brands attractive to 18- to-24 year-olds and uncovers some surprises in which companies top the group’s ‘most desired’.
If brands are going to use shock tactics, they need to make sure their cause has public permission to push the boundaries.