Airlines

BA unveils its London Olympics TV campaign

Tue, 7 Feb 2012 | By Branwell Johnson

British Airways to debut new Olympics ad showcasing staff on social media.

Usain Bolt to promote Jamaica

Mon, 30 Jan 2012 | By Branwell Johnson

Gold medal holder Usain Bolt stars in Jamaica Tourist Board campaign.

Mainstream brands make a play for the super rich list

2 February 2012 | By MaryLou Costa

Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.

Case study: The Private Journey

Wed, 1 Feb 2012 | By MaryLou Costa

Find out how mainstream brands can attract the world’s super rich, click here For a Q&A with Quintessentially’s co-founder Ben Elliot,

Pre-flight experience hits heights of luxury

12 May 2011 | By Maeve Hosea

Holidaymakers may be spending more on big-ticket items at airports, but research seen exclusively by Marketing Week reveals that brands need to do more to target business travellers. By Maeve Hosea

It's too late for BA 'To fly. To serve' when you're in a tailspin

27 October 2011 | By Wally Olins

Is Sir Stelios serious about Fastjet?

Tue, 27 Sep 2011 | By Branwell Johnson

How new tech can deliver more consumer insight

10 November 2011 | By Michael Barnett

New techniques are revealing valuable pieces in the puzzle of how consumers truly use and interact with brands rather than what they tell researchers.