Brit awards brand refreshed
Share
Music award show the Brits is to relaunch with a new logo and a winners’ trophy designed by Vivienne Westwood.
The changes are part of a raft of measures designed to ensure that the music industry bash, now in its 28th year, remains relevant to young music fans in an age of digital downloads and reality television.
The awards, which switch from Earls Court to the 02 Arena next year, will feature an “all new” MasterCard British Album Of The Year award that will receive more attention throughout the ceremony.
The gong will also be the last of the night handed out, at the expense of traditional show closer the Outstanding Contribution award, which is to be dropped next year.
British designers will also be offered a “blank canvas” to restyle the awards statues each year with the inaugural makeover handled by fashion designer Vivienne Westwood.
Apple’s iTunes, along with Global Radio, will become the awards’ first digital sponsor, backing the Single Of The Year award.
Manchester-based design studio Music handled the visual identity work.
Readers' comments (3)
Anonymous | Mon, 8 Nov 2010 10:51 pm
The brits had become so tired.....vivienne designing the brit is a fab idea.....what an icon!
Unsuitable or offensive? Report this comment
maxine brewster | Tue, 9 Nov 2010 9:52 am
depeche mode should get an award why scrap the outstanding award ? not happy it just proves its about album sales and money money money , disgraceful
Unsuitable or offensive? Report this comment
E Kissane | Tue, 9 Nov 2010 9:14 pm
Whatever about how the award looks, not presenting the Outstanding Contribution Award this year makes a mockery of the Brits. Especially since the Brits official Facebook page has been completely overrun by Depeche Mode fans demanding the award for their idols
Unsuitable or offensive? Report this comment