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Latest News
Camelot bidders reach final showdown
The future ownership of Camelot is thought to be down to a battle between private equity group CVC and Ontario Teachers’ Pension Plan (OTPP).
Camelot readies fresh scratchcard brand strategy
Camelot has repositioned its National Lottery Scratchcard brands with the aim of pushing the “playfulness” of its range.
Paddy Power seeds banned ad online
Bookmaker Paddy Power has launched a viral ad campaign after the script was banned from airing on TV.
Camelot puts fun back into scratchcard marketing
Camelot has repositioned its National Lottery Scratchcard brands with the aim of highlighting the “playfulness” of its range.
Special Reports
Betfair plays a game of two sides
Football pundits normally roll out the sporting clichés and give us the benefit of their wisdom in television studios and on the airwaves, but betting exchange brand Betfair is now signing up their services in an attempt to promote its offering.
