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Nintendo unveils new Change4Life themed ad
Nintendo is launching an advertising campaign to further promote its partnership with Change4Life, and demonstrate how the Wii Fit game can help consumers live a healthier life.
SeeSaw sells out of ad inventory till May
SeeSaw has announced today that it has sold all its planned advertising inventory up until May 2010, in partnership with Video Initaitves, the specialist online video advertising arm of eType.
In-Depth
Putting a new face on your brand
Calling time on TV advertising for alcohol brands looks more likely after a Health Select Committee’s report last week. But an allout ban need not spell disaster for this already promotionally fettered industry: it could lead to new highs of creative strategic thinking.
HMV plugs the retail gap
While others in its sector were forced off the high street, music retailer HMV has found a way to turn around its marketing model based on the premise of ‘getting closer’ to performers.
Special Reports
Betfair plays a game of two sides
Football pundits normally roll out the sporting clichés and give us the benefit of their wisdom in television studios and on the airwaves, but betting exchange brand Betfair is now signing up their services in an attempt to promote its offering.
Brands
SeeSaw sells out of ad inventory till May
SeeSaw has announced today that it has sold all its planned advertising inventory up until May 2010, in partnership with Video Initaitves, the specialist online video advertising arm of eType.
Cadbury releases African-themed album to mark Fairtrade Fortnight
Cadbury Dairy Milk is celebrating Fairtrade Fortnight by releasing its first album of cover versions, recorded by popstar Paolo Nutini and The Big Ghana Band.



