Virgin Atlantic's top marketer out in restructure
Simon Lloyd to be replaced by sales director in a combined sales and marketing role.
Thomas Cook slammed for 'irresponsible' adVideo
Holiday firm’s contentious TV spot banned after racking up 118 complaints.
Ladbrokes' marketing chief to exit following digital unit launch
Customer experience director Stephen Vowles exits after ‘ensuring right marketing model’ is in place.
Brand USA and New York launch campaigns
US tourist bodies invest in targeting UK.
Virgin Holidays unveils new marketing approach
Virgin Holidays looks to tap customers’ ‘mojo’ in new integrated branding campaign.
Government gives priority to tourism development
Culture Secretary Maria Miller has unveiled a new tourism partnership strategy for Britain.
Paddy Power to revamp high-street stores
Betting firm says it wants the in-store experience to match its “irreverent and mischievous” brand positioning.
Paddy Power parodies horse meat scandal
Bookmaker’s annual financial results to go out with horse meat cook book.
Thomas Cook details marketing-led turnaround plans
Tour operator to increase ad spend, boost customer loyalty tools and focus on innovation to drive sales.
Ladbrokes to create new digital marketing arm
Bookmaker seeks to bolster online revenues in tie-up with Playtech.
Betfred launches TV channel
Bookmaker confirms loss of online marketing head as betting brands jockey for position ahead of Cheltenham Festival.
Virgin Trains bids to change train travel perceptions
The £7m ‘Fly Virgin Trains’ activity looks to shift consumers’ overestimations of train journey times liken them to flying.
Tourism Australia launches more 'best' jobs activity
Tourism Australia hopes to attract young travellers and promote its Working Holiday visa.
Virgin Atlantic reveals Little Red sub brand
Airline bids to take on BA and bring Virgin’s ‘rock and roll spirit’ to domestic flights from Heathrow.
Travelodge lists marketing priorities for 2013
The budget hotel marketer says that it will focus on its website and digital marketing channels in 2013.
IHG to enhance guests' stays with mobile
MWC: Hotelier is attempting to link its loyalty programme with mobile for guests to redeem physical goods on their stay.
The weird and wonderful world of Valentine's marketingVideo
Marketing Week picks out some of the quirkiest Cupid-inspired marketing. We will let you decide the best and worst.
Ministry of Sound relies on VIP backing ahead of crucial showdownVideo
DJs Fatboy Slim and Judge Jules to rally social media support as dance music brand faces potential closure.
Online dating brands couple-up to safeguard industry reputation
EHarmony, Match and MSF among brands eager to allay potential fears over online dating.
eHarmony's UK chief exits
Bryn Snelson’s exit swiftly follows departure of global marketing lead, prompts UK marketing director search.
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Club Med steps up global activity
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O2 loses top marketer Cowdry
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The Marketing Academy seeks nominations for 2013 scholarships
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Waitrose and Sainsbury's will be hit by change to child benefit
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Avios introduces new strapline one year after relaunch Video
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Generator jump starts new view of hostels
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Thomson Christmas campaign majors on hotels Video
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Europcar launches new brand positioning
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Marriott looks to bolster partnerships
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DreamWorks appoints global brand chief
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Onitsuka Tiger taps into modern Japan for campaign
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Olympics drives most improved brands of 2012
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Starbucks' Waring resurfaces at Virgin Active
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Carnival Cruises readies first UK TV ad Video
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Virgin Atlantic offers alternative to 'bland and beige' Video
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Travel company banks on tablets to reach older audience
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2013: What marketers can expect from law makers
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TfL preps contactless payment push Video
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Virgin Atlantic focuses on customers with new role
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Cosmos Holidays targets younger market
























