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Thomas Cook names CEO
Tour operator looks beyond travel industry for boss to drive turnaround strategy.
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BA champions cabin crew in new film Video
British Airways is focusing on a cabin crew member in its latest film for the airline’s To Fly. To Serve marketing campaign.
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BA names new brand chief
British Airways promotes senior talent to lead brand development.
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Paddy Power transgender ad banned
The bookmaker’s ad is the latest in a long line of controversial campaigns that fall foul of ad rules.
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LateDeals repositions with premium message
The TUI owned travel site hopes a new site and brand refresh will help dissociate it from low-cost holiday sites by pushing a premium message.
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Q&A: Osama Hirzalla, VP brand marketing & ecommerce Europe, Marriott Hotels
As the hotel group looks to convert its Marriott London Sevens rugby tournament sponsorship into bookings, European vice president of brand marketing and ecommerce Osama Hirzalla explains how the company is readying for the next generation of travellers.
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CityJet to move away from service messages
CityJet looks to grow business traveller base with switch away from destination and service messaging.
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Sainsbury’s launches music downloads
The supermarket is expanding into digital entertainment content with an MP3 download service.
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Odeon gains its Edge
Cinema chain appoints former Tussauds marketer Andy Edge as its first commercial director to drive new revenue streams and build the brand.
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National Trust to bolster digital marketing teams
National Trust is looking to increase its digital marketing teams by a third as it launches its first social media-led campaign.
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BA trials cabin crew reward scheme
British Airways looks to incentivise cabin crew and improve customer service.
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Lego names Ben Fogle as brand ambassador
Fogle is the first celebrity ambassador for the Danish toy brand.
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Thomson launches campaign for new aircraft
Thomson to highlight arrival of 787 Dreamliner aircraft with print activity.
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US tourism body unveils first campaign
Recently established tourism body Brand USA targets UK in first wave of nationally coordinated global TV campaigns.
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Airlines ramp up social media efforts
Airlines look to social media to better understand the travel habits of UK consumers.
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Tobacco firms face branding ban
Govt to launch consultation into removing branding from cigarette packs next week.
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BMI marketers face redundancy after brand axed
Several BMI marketers’ jobs are at risk after new owner scraps brand.
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Travelodge CEO Guy Parsons to leave
Low budget hotel chain Travelodge brings in interim marketer as CEO Guy Parsons (pictured) steps down.
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Burberry campaign supports British bands Video
The luxury brand is using music videos to launch its latest sunglasses collection.
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B&Q ramps up DIY advice for Easter
The DIY retailer is making its online advice services available over the bank holiday weekend for the first time.
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IHG hires Larry Light as top marketer
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Co-op short-term profit hit by promotions
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Emirates introduces new brand positioning
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Israeli tourism print ad banned
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Lufthansa launches passenger-focused campaign
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Q&A: Premier Inn’s Gerard Tempest
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Thomas Cook preps 'biggest ever campaign'
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‘Saturation marketing will boost tourism’
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Premier Inn swaps price-led ads for ‘comfort’ stance
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Q&A: The Co-operative’s Gill Barr
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Video: Q&A with Gibson Guitar CEO Video
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Thomas Cook cites marketing for gains
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BBC Worldwide poaches Nintendo marketer
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Warning for brands courting patriotism
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Virgin Media to provide free WiFi on the tube
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Heathrow Express revamps brand
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Holiday Inn ad stars Olympians
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VisitEngland hopes stars will encourage domestic hols Video
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Q&A: Travelodge CEO Guy Parsons
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Co-op to ramp up digital communities