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Nintendo unveils ad campaign for Super Mario 25th anniversary

Nintendo is launching a new television advertising campaign today (13 September), celebrating 25 years of its most iconic games series - Super Mario.


The ad, created by Karmarama, features famous faces including Jonathan Ross, Ant & Dec, Jamie Cullum, Ashley & Peri from Diversity, Jamie Redknapp, Lawrence Dallaglio, Jodie Kidd, Iain Lee, Sarah-Jane Crawford and the original games master Patrick Moore.

Real Super Mario fans aren also shown, talking direct to camera about their favourite Super Mario memories and what he has meant to them in their lives.

The ad aims to celebrate the quarter of a century since the original Super Mario Bros was released for the Nintendo Entertainment System (NES). Mario has since become one of the most globally recognised characters in the world of entertainment, with more than 240 million units sold globally.

The advert will be screened for the first time today at 8:45pm, during Coronation Street on ITV.

This story first appeared on Pitch, Centaur’s subscription-based online interactive marketplace for agencies and clients to share news, opinion and debate.

Readers' comments (1)

  • Brilliant to see an advert that I only knew what it was at the end cos it had a picture saying '25' and recognising super Mario.

    Shame on Nintendo and the company making the add for NOT SUBTITLING IT!

    70,000 Deaf people in the UK and you don't think it's worth marketing to us?

    That is great because we won't buy your products. Why should we you don't take the time to put subtitles on but can afford to pay Ant and Dec, Johnathan Ross, Patrick Moore and everyone else to plug it.

    Pure genius!

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