China's influence is finally upon us
‘China is a demanding market and more and more customisation is being required to win there’
It's not survival of the fittest but of the most adaptable
‘Perhaps it is a good thing that some brands fall by the wayside each year… we can only support so many’
The importance of transparency in digital
Brands like eHarmony, LoveStruck and Match are setting an example on winning trust.
Thumbs up for BAA's rebrand strategy
‘The simple rebranding of BAA as Heathrow might look pretty bleeding obvious to the untrained eye, but it’s a job very well done.’
Loyalty schemes aren't a licence to spam
When you join a loyalty programme, you expect to receive certain kinds of marketing from the brand - requests to lobby…
British Airways: the brand that knew too much?
British Airways has launched Know Me, a new approach to customer service that gives flight and airport staff immediate…
Taxi brand's message takes a wrong turn
‘Addison Lee chairman John Griffin urged his drivers to use bus lanes… then lashed out at cyclists in the company’s magazine’
A new world and an old's take on branding
‘America overlooks origin in favour of consumers and target markets. Europe takes a different approach’
With Virgin’s WiFi rollout, ads on the tube are about to get far smarter
While London commuters aren’t likely to start striking up conversations with each other on the tube any…
The Secret Marketer on the (in)efficiency of modern technology
‘The fast, efficient, modern way topay was taking a lot longer than the old-fashioned model’
Will Kindle’s growth drive success for in-book advertising?
Did you get a Kindle for Christmas? More importantly, are you going to advertise on it?
What consumer trends will you be watching in 2012?
2012 consumer trend predictions have been coming at us thick and fast, so I have taken my pick from a range of sources of what I think will have a big impact.
The Secret Marketer on managing changes to your brand
Two Christmas parties down, another four to go. And that’s just the work ones. My party stamina level is good so far but it is fair to say that my recovery times are getting longer.
When DM does the heavy lifting
You may have seen an intriguing advertisement featuring objects from lawn-mowers to petrol pumps being lifted by propellers. It’s for Avios, a loyalty point scheme. What the ads are not pointing out is that this is a rebrand of AirMiles, the scheme owned by The Mileage Company.
Travel brands can exploit a ripe market for adventure and romance holidays
There’s a budding adventurer in all of us; and the US wedding market is worth $30 billion a year. They might sound like two disparate pieces of information, but those were some of the big takeaways from the World Travel Market in London last week.
Great insight can come from anywhere
In these testing times, it is a joy to hear from somebody who is upbeat about business prospects. Arelatively junior member of our independent sector sales team had taken it upon himself to make sure that the marketing department was properly briefed on what he believes will be a key change to consumer behaviour next year.
There is wealth out there - brands just need to understand those who hold it
While most people’s finances are being squeezed, there are still those who have cash to splash. But knowing where they are, how they think and how to reach them is another story.
It's too late for BA 'To fly. To serve' when you're in a tailspin
BA’s new-old strapline is a clever idea, but passengers would prefer it if it stopped talking about great service and just started doing it.
Online music needs a personal touch
Music streaming sites have announced significant changes recently, with Spotify integrating its
Is Sir Stelios serious about Fastjet?
What is Sir Stelios Haji-Ioannou up to with his revelation that he plans an airline called Fastjet?
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Set your insights on the Essex phenomenon
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Will BA’s new motto give it enough creative licence to rekindle pride?
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How to lose friends and alienate people
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It took insight for Kinect to get it right
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TfL has leveraged emotional insight to create a high impact teen campaign
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The Secret Marketer gears up for his Eurobrandvision
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The Secret Marketer on the service station battleground
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The best form of innovation is simply doing things better
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Mark Ritson on luxury brands
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The Secret Marketer is caught out at Heathrow
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Customer experience will keep the BA brand flying high
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Juventus will beat Arsenal every time in a branding match
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Rumoured music app will make Facebook a true one stop shop
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Stick to running your supermarkets Tesco
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Let’s change the record on mobile music services
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All your brand needs is three little words
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Marketing Academy unveils second year of future leaders
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Conjuring up luxury takes magic and time
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The Secret Marketer is unimpressed by his visit to the cinema
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Jumping on the The X Factor brandwagon