Travel & Leisure Marketing Opinion & Insight

Skip to main content
Skip to navigation

Friday, 25 May 2012

Taxi brand's message takes a wrong turn

3 May 2012 | By Ruth Mortimer

‘Addison Lee chairman John Griffin urged his drivers to use bus lanes… then lashed out at cyclists in the company’s magazine’
A new world and an old's take on branding

3 May 2012 | By Mark Ritson

‘America overlooks origin in favour of consumers and target markets. Europe takes a different approach’
With Virgin’s WiFi rollout, ads on the tube are about to get far smarter

Fri, 16 Mar 2012 | By Lara O'Reilly

While London commuters aren’t likely to start striking up conversations with each other on the tube any…
The Secret Marketer on the (in)efficiency of modern technology

8 March 2012

‘The fast, efficient, modern way topay was taking a lot longer than the old-fashioned model’
Will Kindle’s growth drive success for in-book advertising?

Wed, 4 Jan 2012 | By MaryLou Costa

Did you get a Kindle for Christmas? More importantly, are you going to advertise on it?
What consumer trends will you be watching in 2012?

Wed, 21 Dec 2011 | By MaryLou Costa

2012 consumer trend predictions have been coming at us thick and fast, so I have taken my pick from a range of sources of what I think will have a big impact.
The Secret Marketer on managing changes to your brand

8 December 2011

Two Christmas parties down, another four to go. And that’s just the work ones. My party stamina level is good so far but it is fair to say that my recovery times are getting longer.
When DM does the heavy lifting

Mon, 5 Dec 2011 | By Branwell Johnson

You may have seen an intriguing advertisement featuring objects from lawn-mowers to petrol pumps being lifted by propellers. It’s for Avios, a loyalty point scheme. What the ads are not pointing out is that this is a rebrand of AirMiles, the scheme owned by The Mileage Company.
Travel brands can exploit a ripe market for adventure and romance holidays

Wed, 16 Nov 2011 | By MaryLou Costa

There’s a budding adventurer in all of us; and the US wedding market is worth $30 billion a year. They might sound like two disparate pieces of information, but those were some of the big takeaways from the World Travel Market in London last week.
Great insight can come from anywhere

10 November 2011

In these testing times, it is a joy to hear from somebody who is upbeat about business prospects. Arelatively junior member of our independent sector sales team had taken it upon himself to make sure that the marketing department was properly briefed on what he believes will be a key change to consumer behaviour next year.
There is wealth out there - brands just need to understand those who hold it

Wed, 2 Nov 2011 | By MaryLou Costa

While most people’s finances are being squeezed, there are still those who have cash to splash. But knowing where they are, how they think and how to reach them is another story.
It's too late for BA 'To fly. To serve' when you're in a tailspin

27 October 2011 | By Wally Olins

BA’s new-old strapline is a clever idea, but passengers would prefer it if it stopped talking about great service and just started doing it.
Online music needs a personal touch

Tue, 4 Oct 2011 | By Michael Barnett

Music streaming sites have announced significant changes recently, with Spotify integrating its
Is Sir Stelios serious about Fastjet?

Tue, 27 Sep 2011 | By Branwell Johnson

What is Sir Stelios Haji-Ioannou up to with his revelation that he plans an airline called Fastjet?
Set your insights on the Essex phenomenon

Wed, 21 Sep 2011 | By MaryLou Costa

The Only Way is Essex might not be for everyone, but its growing popularity is opening up more lucrative marketing opportunities.
Customer experience will keep the BA brand flying high

Wed, 21 Sep 2011 | By Mark Choueke

You can imagine that when British Airways was able to tell us that it was ’the world’s favourite airline’, the strapline worked as powerfully internally as it did externally.
Will BA’s new motto give it enough creative licence to rekindle pride?

Wed, 21 Sep 2011 | By Sebastian Joseph

According to BBH co-founder and group chairman Nigel Bogle the new ...
Juventus will beat Arsenal every time in a branding match

15 September 2011 | By Mark Ritson

Juventus, one of Italian football’s most glamorous sides, unveiled their new state-of-the-art stadium last Thursday with a special exhibition match.
How to lose friends and alienate people

08 September 2011 | By Mark Ritson

In marketing, there are usually just two types of organisation: those which invest in marketing tomake their brand stronger and those that do not. But occasionally we encounter a third type: those that invest in their brand and end up weakening it as a result. And last week presented us with a prime example in the form of Avios - formerly known as Airmiles.
Rumoured music app will make Facebook a true one stop shop

Fri, 8 Jul 2011 | By Lara O'Reilly

A giveaway line of code in Facebook’s newly launched video app, suggests the social network is set to launch a music downloading service - the latest in a line of innovations intended to ensure users never needto click away from the site.