TfL in drive to encourage walking and cycling
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Transport for London (TFL) is launching a green initiative to encourage Londoners to cycle and walk, in a bid to reduce pollution, ease congestion and encourage healthier lifestyles.
Londoners will be awarded points for every journey they make on foot or by bike, which will then be redeemable against a range of rewards including offers and discounts.
The free to join programme is scheduled to launch in spring 2012. A trial will launch later this year.
TfL has partnered with environmental agency Recyclebank to launch the scheme.
Recyclebank aims to encourage individuals to make more environmental choices by partnering with large organisations.
TfL and Recyclebank plan to develop an ad campaign to support the launch in 2012.
YouGov Insight:
Sport
· 78% of UK sport followers say that they follow football on the television, while 1 in 4 say that they follow football ‘live at the event’.
· 82% of men watch football on TV and a third go to live games. 72% of women watch football on TV but only 15% attend live.
· 35% of UK sport followers say that they watch rugby union on television, whereas only 20% say that they watch rugby league.
· Of those who watch live sport, 52% bought a snack the last time they were at an event while 43% said they bought an alcoholic drink.
· It’s a dead heat between those who prefer to watch sport from the comfort of their living room and those who like to be in the thick of the action at live events (24% each).
Readers' comments (1)
Anonymous | Fri, 21 Oct 2011 3:07 pm
I've come across a company which is already doing this in the commuter environment.
Staff are rewarded for cycling to/from work with incentvies, rewards etc. www.pleasecycle.com - i think?
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