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Merlin Entertainments delivers wizard results
Merlin Entertainments, owner of Madame Tussauds, Alton Towers and the London Eye, says group revenue increased by 16.1% in 2009 to £769m
Havas forms sampling and promotions division
Havas Sports & Entertainment UK is creating a sampling and promotions division, with support from the network’s experiential specialists, Cake.
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In-Depth
Mobilise the people to shape your brand
The ability of personal recommendation online to sway purchasing decisions is well known, but some major brands are taking the concept of consumer influence a step further, harnessing its power to reposition brands, develop new products and broaden appeal.By Jo Roberts
Shaping the destination
From London to New York via Tunisia and the Norfolk resort of Hemsby, marketers are seeking to give destinations a distinctive personality.
