Video: exclusive Q&A with BA's Frank van der Post
British Airways managing director of brands and customer experience, Frank van der Post, talks to Marketing Week about the impact of the brand’s campaigns this year.
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- Flying the brand flag for British Airways: A profile of managing director of brands and customer experience Frank van der Post
- Marketer2Marketer: What the managing director of TravelSupermarket wanted to ask Frank
- Q&A: BA’s head of brands and marketing Abigail Comber reflects on the airline’s key marketing moves this year
- BA and Olympic sponsorship: How being bold paid off
- A day with Frank van der Post: My last 24 hours…