Breaking News
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EDF mulls launch of Zingy products range
Energy firm to use brand character to “entertain” as part of engagement efforts.
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Q&A: E.ON's sales and marketing director
Business plots digital marketing blitz in an attempt to boost customer loyalty and appear less remote.
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SSE launches reassurance drive after record £10.5m fine
Utility giant apologises and highlights customer services pledge after Ofgem sanction.
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British Gas profit soars 11%
Marketing activity to improve reputation paying off but profit rise likely to raise questions over fairness of price increases.
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British Gas unveils strategy to get closer to customers
Energy firm aims to create more personalised and mobile-first products through revamped insight offering.
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Energy companies aim to improve customer relations
As government proposals to simplify tariffs take shape, firms begin customer charm offensive.
Trends
Tv spots paint false image of material girls
Consumer brands are failing to benefit from the significant spending power of the over 50s market, which includes Madonna, because TV advertising is failing to connect with the sector.
Small business digs deep into marketing mix
Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week.
Taming myths and legends for brand power
What makes Asda a ’legend’ and Tesco a ’myth’? According to research from Lippincott, it’s all to do with brand power and the relationship between your marketing and the actual consumer experience.
The importance of trust
In the aftermath of the economic crisis, consumers are not worried if their banks, financial services companies and insurance brokers are caring as long as they’re upright, honest and trustworthy
Top Jobs
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Senior Brand Manager
Ball & Hoolahan -
International Marketing Manager
Michael Page Marketing -
Head of Marketing & Business Development
Rider Levett Bucknall -
Lecturer / Senior Lecturer in Marketing
Sheffield Hallam University -
Marketing Manager
Goals Soccer Centres
Opinion
'Midata' should target Tech City
Government plans to open up commercial data need a spur from digital entrepreneurs.
Tactics
Stick with the glue that holds diverse industry together
As social media takes an increasingly prominent role in the marketing landscape, PR emerges as the discipline that could best leverage the opportunity.
