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Trends level of loyal and brand switching

Lessons from the loyalty losers

17 October 2013 | By Kathryn Murray-Bruce

Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?

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Energy competition on the up thanks to more transparent data

Tue, 25 Feb 2014

British Gas profit drop shows more people know how to find a better deal.

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The power of disruption

Wed, 14 May 2014 | By Mindi Chahal

Small and shrewd emerging brands are taking on big names and shaking up markets that seemed set in stone.

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Ovo turns to real-time marketing to exploit spotlight on industry

Thu, 17 Apr 2014 | By Sebastian Joseph

Ovo to make Vine videos, apps and posts from influencers a bigger part of its day-to-day marketing.

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Brands increasing investment in marketing capability as finances improve

Tue, 15 Apr 2014 | By Marketing Week Reporters

Green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention. 


British Gas details content marketing shift

Mon, 14 Apr 2014 | By Sebastian Joseph

British Gas to make marketing more attuned to customers’ interests rather than broadcasting product-based messages.


SSE creates ‘marketing academy’ to equip marketers for challenges ahead

Fri, 11 Apr 2014 | By Sebastian Joseph

Energy provider building academy to help differentiate itself from rivals.


SSE signs ‘impressive’ naming rights deal for Wembley Arena

Thu, 10 Apr 2014 | By Sebastian Joseph

SSE to use venue to push its O2 Priority-style rewards scheme.


Energy brands to feel the heat in competition probe Video

Thu, 27 Mar 2014 | By Sebastian Joseph

Experts say big six will boost marketing around transparency and value after Ofgem orders review.


SSE launches ad drive to tout 2016 price freeze

Wed, 26 Mar 2014 | By Sebastian Joseph

SSE runs nationwide campaign to unveil the longest unconditional energy price promise offered by a UK energy firm.

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