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Attitudes to smart technology trends

Smart homes lack consumer connection

Wed, 20 Aug 2014 | By Jonathan Bacon

Consumers cite cost and lack of usefulness as barriers to adoption.

Consumer confidence trends

Consumers continue to spend cautiously despite surge in confidence

Wed, 6 Aug 2014 | By Lucy Tesseras

Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.

Trends level of loyal and brand switching

Lessons from the loyalty losers

17 October 2013 | By Kathryn Murray-Bruce

Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?

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Michael

Energy competition on the up thanks to more transparent data

Tue, 25 Feb 2014

British Gas profit drop shows more people know how to find a better deal.

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Good energy cover

The power of disruption

Wed, 14 May 2014 | By Mindi Chahal

Small and shrewd emerging brands are taking on big names and shaking up markets that seemed set in stone.

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British Gas snares Birds Eye marketing chief Jobling to lead brand strategy

Fri, 18 Jul 2014 | By Sebastian Joseph

Margaret Jobling leaves Birds Eye after three and a half years to take up head of brand marketing role at British Gas.

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Energy industry unveils £85m plan to tout smart meter benefits

Fri, 4 Jul 2014 | By Sebastian Joseph

Campaign faces ‘immense’ challenge of reaching every household in Britain.

Marmite brand of the year

Marmite claims Brand of the Year at Marketing Week Engage Awards

Fri, 27 Jun 2014 | By Branwell Johnson

Marmite, EasyJet, Sainsbury’s and many more win Marketing Week Engage Awards.

Ofgem Go Energy Shopping

Ofgem launches push to encourage Brits to go 'energy shopping' Video

Wed, 23 Apr 2014 | By Lara O'Reilly

Digital and PR activity from the energy regulator aims to encourage more consumers to find a better deal.

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Ovo turns to real-time marketing to exploit spotlight on industry

Thu, 17 Apr 2014 | By Sebastian Joseph

Ovo to make Vine videos, apps and posts from influencers a bigger part of its day-to-day marketing.

Marketers training

Brands increasing investment in marketing capability as finances improve

Tue, 15 Apr 2014 | By Marketing Week Reporters

Green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention. 

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British Gas details content marketing shift

Mon, 14 Apr 2014 | By Sebastian Joseph

British Gas to make marketing more attuned to customers’ interests rather than broadcasting product-based messages.

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