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Latest News
Energy price cuts fail to lift negative perception of the sector
Britain’s biggest energy suppliers’ scramble to cut prices has had a negative affect on consumers’ perceptions of the sector.
EDF Energy joins marketing battle over price cuts
EDF Energy is claiming to be the “cheapest major supplier” among the big six energy companies in a press campaign to trumpet its recent price cuts.
Trends
Small business digs deep into marketing mix
Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week.
Special Reports
Stick with the glue that holds diverse industry together
As social media takes an increasingly prominent role in the marketing landscape, PR emerges as the discipline that could best leverage the opportunity.
Brands
E.ON appoints DLKW to handle advertising
Energy supplier E.ON has appointed Delaney Lund Knox Warren to handle its 20 million advertising business.
British Gas signs 15m swimming sponsorship
British Gas has signed a 15m deal to sponsor British Swimming as the sports governing body looks to build on swimmings growing popularity in the wake of British gold medal success at last years Olympics.
