Ovo to make Vine videos, apps and posts from influencers a bigger part of its day-to-day marketing.
Green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention.
British Gas to make marketing more attuned to customers’ interests rather than broadcasting product-based messages.
Energy provider building academy to help differentiate itself from rivals.
SSE to use venue to push its O2 Priority-style rewards scheme.
Experts say big six will boost marketing around transparency and value after Ofgem orders review.
British Gas profit drop shows more people know how to find a better deal.