User experience, mobile, data and social media at the core of strategy.
Brands that have gambled on the event to prove doubters of its value wrong, according to sponsorship experts.
Margaret Jobling leaves Birds Eye after three and a half years to take up head of brand marketing role at British Gas.
Campaign faces ‘immense’ challenge of reaching every household in Britain.
Marmite, EasyJet, Sainsbury’s and many more win Marketing Week Engage Awards.
Digital and PR activity from the energy regulator aims to encourage more consumers to find a better deal.
British Gas profit drop shows more people know how to find a better deal.