Most complained about energy firm pledges to give £1m to vulnerable customers after criticism.
Utilities firms hit back at mounting pressure over energy costs with fuel bill cuts.
Energy watchdog on the hunt for new ad agency to help it allay concerns it is not doing enough to regulate the sector.
But the newly privatised company reports direct mail revenue fell 3 per cent in first-half.
Partnership lets BMWi owners power their vehicles with renewable energy.
First Utility, Ovo and Ecotricity bolster digital efforts to exploit the swell of billpayers dumping energy giants.
Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?
Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.
Staff in all areas of a business have a role to play in shaping how people view a brand but not all perceptions are positive, finds new research.
Consumer brands are failing to benefit from the significant spending power of the over 50s market, which includes Madonna, because TV advertising is failing to connect with the sector.
Agencies and app developers must show brands the benefits of giving consumer data back.
As social media takes an increasingly prominent role in the marketing landscape, PR emerges as the discipline that could best leverage the opportunity.