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Lessons from the loyalty losers

17 October 2013 | By Kathryn Murray-Bruce

Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?

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Energy competition on the up thanks to more transparent data

Tue, 25 Feb 2014

British Gas profit drop shows more people know how to find a better deal.

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Brand storytelling: Narrative theory

18 July 2013 | By Jonathan Bacon

Brand stories can attract and engage consumers but some sectors are finding it more difficult to get their message across.

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Energy brands to feel the heat in competition probe Video

Thu, 27 Mar 2014 | By Sebastian Joseph

Experts say big six will boost marketing around transparency and value after Ofgem orders review.

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SSE launches ad drive to tout 2016 price freeze

Wed, 26 Mar 2014 | By Sebastian Joseph

SSE runs nationwide campaign to unveil the longest unconditional energy price promise offered by a UK energy firm.

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Energy industry readies £85m campaign to promote smart meters

Tue, 11 Mar 2014 | By Sebastian Joseph

Five-year campaign prepped to help reach 2020 target for completion of nationwide smart meter rollout.

Bills

QR codes to appear on energy bills to make switching easier

Mon, 10 Mar 2014 | By Sebastian Joseph

Government to use data captured to help consumers make better product choices as part of Midata initiative.

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Big Six warned to compete more fairly with challenger brands

Wed, 26 Feb 2014 | By Sebastian Joseph

Energy industry regulator Ofgem unveils new rules in a bid to boost competition between suppliers.

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British Gas to step up marketing after losing almost 400,000 customers in a year

Thu, 20 Feb 2014 | By Sebastian Joseph

British Gas is targeting a return to customer growth after losing around 362,000 customers since the start of 2013.

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Video: Npower details strategy to make energy efficiency marketing engaging Video

Thu, 6 Feb 2014 | By Sebastian Joseph

Npower boosts marketing spend to capitalise on political debate around energy efficiency.

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