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Npower confirms £21m Football League sponsorship
Npower is to announce a £21m three-year deal to replace Coca-Cola as sponsor of the Football League later today (16 March).
Npower uses multimedia ads to cut energy use
Npower is launching a TV and social media campaign starring Wallace & Gromit to push its smartpower energy monitor.
In-Depth
Npower tackles retention with rewards scheme
Npower is testing a customer retention programme that it hopes will turn customers into “fans”.
Trends
The importance of trust
In the aftermath of the economic crisis, consumers are not worried if their banks, financial services companies and insurance brokers are caring as long as they’re upright, honest and trustworthy
Opinion
Shine the light of truth through the murk of climate change
Befuddled by the claims of scientists, politicians and statisticians, consumers need an evenhanded guide through the climate debate
Energy companies search for a spark
Energy suppliers once held the mantle of public enemy number one in a world before the fall of Lehman Brothers, the subsequent financial tremors and the demonization of Fred “The Shred” Goodwin and his ilk.
Special Reports
The importance of trust
In the aftermath of the economic crisis, consumers are not worried if their banks, financial services companies and insurance brokers are caring as long as they’re upright, honest and trustworthy
Brands
Npower to sponsor England 2018 bid
England 2018, the team leading England’s bid to host the FIFA World Cup, has signed Npower as a sponsor.
British Gas launches price drop campaign
British Gas has launched a press advertising campaign to tell customers it has cut its rates.
British Gas profits soar 58%
British Gas has reported a 58% rise in profits to £595m for its residential business last year.
Utilities companies on charm offensive
The utilities sector is hoping to improve its standing in the public’s eye, with British Gas and e.on both launching initiatives to improve face-to-face communication with customers.
