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Trends level of loyal and brand switching

Lessons from the loyalty losers

17 October 2013 | By Kathryn Murray-Bruce

Loyal consumers could be losing hundreds of pounds a year in savings by not switching their car insurance and household energy providers, so why do they stay? And what’s the message for marketers?

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Michael

Energy competition on the up thanks to more transparent data

Tue, 25 Feb 2014

British Gas profit drop shows more people know how to find a better deal.

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Good energy cover

The power of disruption

Wed, 14 May 2014 | By Mindi Chahal

Small and shrewd emerging brands are taking on big names and shaking up markets that seemed set in stone.

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Ofgem Go Energy Shopping

Ofgem launches push to encourage Brits to go 'energy shopping' Video

Wed, 23 Apr 2014 | By Lara O'Reilly

Digital and PR activity from the energy regulator aims to encourage more consumers to find a better deal.

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Ovo turns to real-time marketing to exploit spotlight on industry

Thu, 17 Apr 2014 | By Sebastian Joseph

Ovo to make Vine videos, apps and posts from influencers a bigger part of its day-to-day marketing.

Marketers training

Brands increasing investment in marketing capability as finances improve

Tue, 15 Apr 2014 | By Marketing Week Reporters

Green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention. 

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British Gas details content marketing shift

Mon, 14 Apr 2014 | By Sebastian Joseph

British Gas to make marketing more attuned to customers’ interests rather than broadcasting product-based messages.

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SSE creates ‘marketing academy’ to equip marketers for challenges ahead

Fri, 11 Apr 2014 | By Sebastian Joseph

Energy provider building academy to help differentiate itself from rivals.

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SSE signs ‘impressive’ naming rights deal for Wembley Arena

Thu, 10 Apr 2014 | By Sebastian Joseph

SSE to use venue to push its O2 Priority-style rewards scheme.

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Energy brands to feel the heat in competition probe Video

Thu, 27 Mar 2014 | By Sebastian Joseph

Experts say big six will boost marketing around transparency and value after Ofgem orders review.

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