Energy firm to use brand character to “entertain” as part of engagement efforts.
Business plots digital marketing blitz in an attempt to boost customer loyalty and appear less remote.
Utility giant apologises and highlights customer services pledge after Ofgem sanction.
Marketing activity to improve reputation paying off but profit rise likely to raise questions over fairness of price increases.
Energy firm aims to create more personalised and mobile-first products through revamped insight offering.
As government proposals to simplify tariffs take shape, firms begin customer charm offensive.
Consumer brands are failing to benefit from the significant spending power of the over 50s market, which includes Madonna, because TV advertising is failing to connect with the sector.
Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week.
What makes Asda a ’legend’ and Tesco a ’myth’? According to research from Lippincott, it’s all to do with brand power and the relationship between your marketing and the actual consumer experience.
In the aftermath of the economic crisis, consumers are not worried if their banks, financial services companies and insurance brokers are caring as long as they’re upright, honest and trustworthy
As social media takes an increasingly prominent role in the marketing landscape, PR emerges as the discipline that could best leverage the opportunity.