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Royal Mail to include ‘delivered by..’ mark from June
Controversial mark to be phased in over next six months to increase visibility of Royal Mail brand.
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E.on switches to community sponsorship strategy
Energy firm wants to make sponsorship activity work for customers by funding community events across the UK.
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E.on announces price pledge
Energy company pledges to keep household energy prices on hold this year as part of its efforts to ‘reset customer relations.’
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Shell 'most digitally connected' in FTSE 100
Report praises oil giant’s ‘immersive’ and ‘intuitive’ corporate digital communications strategy.
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British Gas launches Marketing Academy
Energy supplier introduces marketing ‘master classes’ in drive to become more customer focused.
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Energy companies to improve tariff transparency
The big six energy firms to tell customers if they are not on the best deal.
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‘Energy suppliers should be forced to compensate consumers’
Energy companies could be forced to compensate customers and businesses directly under government plans that aims to better protect consumers.
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EDF unveils ‘Feel Better Energy’ positioning Video
EDF Energy joins marketing battle over transparency with ad campaign to promote its commitments on fair value, better service and simplicity.
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RatedPeople.com doubles marketing spend
RatedPeople.com targets 30% revenue growth.
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Post Office in branch overhaul
Thousands of branches to be revamped to boost footfall and revenue.
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EDF ‘fined’ for breaking marketing rules
Energy supplier to pay for price cuts for ‘fuel poverty’ customers.
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British Gas profits down despite tariff increases
British Gas sees profit slide due to warmer than expected weather in 2011.
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Energy price cuts fail to lift negative perception of the sector
Britain’s biggest energy suppliers’ scramble to cut prices has had a negative affect on consumers’ perceptions of the sector.
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EDF Energy joins marketing battle over price cuts
EDF Energy is claiming to be the “cheapest major supplier” among the big six energy companies in a press campaign to trumpet its recent price cuts.
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British Gas readies push to promote price cut
UK’s biggest energy supplier to launch heavyweight campaign claiming it now offers the “cheapest electricity” after cutting rates by 5%.
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British Gas’ Vlemmiks joins RBS Insurance
Churchill and Direct Line owner hires former British Gas commercial chief Rick Vlemmiks as chief marketing officer.
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BT drops Adam and Jane ad series Video
My Family star Kris Marshall parts ways with the company, while Spooks actress Esther Hall’s role is scaled back.
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British Gas scraps top commercial role following Vlemmiks’ exit
Rick Vlemmiks’ departure sees the commercial director role separated into three: marketing, insight and sales.
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Ofgem: simpler tariffs will restore consumer trust in energy industry
Energy regulator's research finds that "no frills" tariffs will result in consumers choosing more suitable price plans.
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E.on bids to “reset” customer relations
E.on launches “fundamental review” of products after admitting customer trust problems.
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British Gas to simplify bills after admitting trust gap
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EDF Energy fined for spying on Greenpeace
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Npower slapped with £2m fine for mishandling complaints
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E.on appoints head of marketing communications
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Npower promises not to upsell when installing smart meters
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BP makes foray into daily deals
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Thames Water creates virtual town game to reduce waste
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EDF Energy focuses on innovation to grab customers
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British Gas suspends “unsustainable” doorstep selling
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Ofgem set to enforce standardised simple energy bills
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TNT Post tries to boost mail with sticker card
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EDF to dim lights of London Eye for Switch Off Fortnight
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Ofgem reveals first stage of “radical reform” of energy market
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EDF hikes prices
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Google produces as much CO2 as the UN
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Royal Mail targets clients with Advertising Mail campaign
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Ofgem ramps up probe into energy pricing
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Npower launches loyalty scheme to link its business customers to consumers
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Npower restructure means marketer Kevin Peake is out
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British Gas ramps up communications to repair brand reputation