Big Six utility companies need to boost their energy levels

Mon, 19 Sep 2011 | By Russell Parsons

Holidays and a broken hand have meant that I have been kept from writing these weekly missives for a month. Last time out I wrote of a string of marketing mishaps by energy suppliers. One month on, the energy sector has offered up a series ...

Energy suppliers need to show a little understanding

Mon, 22 Aug 2011 | By Russell Parsons

As an entity, energy suppliers are suffering the kind of kicking the great British public usually reserves for politicians, train operators and the media. In response, the “big six” suppliers have to mitigate the ire that met the latest round of price increases with a raft of loyalty and product initiatives.

Why honesty is the best green policy

Wed, 29 Jun 2011 | By Mark Choueke

Cost-cutting is necessary, but regulatory change is also needed to save Royal Mail

Mon, 20 Jun 2011 | By Russell Parsons

Doorstep selling needs a DM mindset

Mon, 16 May 2011 | By Branwell Johnson

Marketing Academy unveils second year of future leaders

Tue, 10 May 2011 | By Branwell Johnson

Potential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL) intensive coaching and mentoring scheme, The Marketing Academy.

PR's not just spin, it's brand management

29 July 2010 | By Mark Choueke

Negative brand equity's a death sentence

15 July 2010 | By Mark Ritson

BP’s well is capped but will the company survive in the long term?

When being British means joining the B-list

24 June 2010 | By Mark Ritson

It’s hard to be a British marketer at the moment. Everywhere we turn there seems to be trouble and decay.

Mark Ritson's response to cover story 'Actions speak louder than logos'

Wed, 16 Jun 2010 | By Mark Ritson

I am honoured to have sparked such a vibrant and open debate within the pages of Marketing Week on the merits of repositioning and rebranding. But let¹s be careful with our terminology ­ the two concepts mean very different things. In a rebrand the company changes both the identity and positioning of the brand ­ for example BP, Yodel or Consignia. In repositioning the identity stays the same, but the marketer tries to change the things that the consumer associates with the brand ­ for ...

Toxic BP must stop spreading its poison

17 June 2010 | By Mark Choueke

BP’s disaster in the Gulf of Mexico is still unfolding. Even now as I write, 56 days after the explosion of the Deepwater Horizon rig in April, there is still a sense that we are at the very beginning of the story.

Royal Mail boss should enjoy honeymoon period before the hard work begins

Tue, 1 Jun 2010 | By Russell Parsons

The Royal Mail is readying itself for the biggest change in its 350-year history with the appointment of a chief executive that is the antithesis of those that have preceded her. She’s a woman and a Canadian to boot!

BP's brand plunges from Deepwater to Ground Zero

Wed, 12 May 2010 | By Stuart Smith

I’m beginning to feel sorry for Andrew Gowers. Having had an exemplary career at the Financial Times, he had the misfortune to become its editor.

Rebranding cannot plug credibility gap

13 May 2010

More bad news for BP over the weekend. The petrol giant has admitted that efforts to plug its Deepwater Horizon well and prevent any more crude oil escaping have failed.