Congratulations to the BBC, which scooped this year’s top prize at the Marketing Week Engage Awards 2012. The corporation won…
The BBC has been hailed as the Marketing Week Engage Awards 2012 Brand of the Year.
‘Facebook started trading 70 times its past year’s earnings; even WPP only trades at 12 times its earnings’
Shazam has come a long way from its beginnings as a music discovery service. MaryLou Costa talks to Beatrice Farina, VP of marketing and communications, about the brand’s evolution, its move into TV and what developments the future may hold.
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
Profiles of our talented Rising Star award shortlist.
As social media takes an increasingly prominent role in the marketing landscape, PR emerges as the discipline that could best leverage the opportunity.
An increasing number of companies are learning that tailoring staff training to the needs of the business is a cost-effective way of creating a whole workforce of brand ambassadors. By Robert Lester