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Here are some of the most recent stories we’ve written on sectors that YouGov has covered in research papers.

Click on the YouGov link at the bottom of each story to find more free information on trends in that sector and for the opportunity to purchase the relevant report from YouGov.

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Mainstream brands make a play for the super rich list

2 February 2012 | By MaryLou Costa

Recession? What recession? A new set of brands is muscling in on territory that until recently was occupied exclusively by luxury goods and services providers by targeting the wealthy but time poor community.

Energy price cuts fail to lift negative perception of the sector

Thu, 19 Jan 2012 | By Lara O'Reilly

Britain’s biggest energy suppliers’ scramble to cut prices has had a negative affect on consumers’ perceptions of the sector.

‘Banks and retailers must do more to educate consumers on NFC’

Fri, 13 Jan 2012 | By Lara O'Reilly

YouGov report says banks and retailers must ramp up their marketing around contactless payment to drive usage of NFC.

Innocent joins Coke as Olympic sponsor

Mon, 5 Dec 2011 | By Rosie Baker

Innocent will become the official juice and smoothie partner of the London 2012 Olympic Games.

Prince’s Trust highlights “lost generation”

Mon, 5 Dec 2011 | By Rosie Baker

The Prince’s Trust’s “lost generation” campaign highlights the struggle young people face amid record levels of unemployment.

Thomson and First Choice owner reports record profit

Mon, 5 Dec 2011 | By Russell Parsons

TUI Travel, owner of the Thomson and First Choice brands, has reported what it claims was a "record" profit in its last financial year.

Microsoft launches Xbox 360 TV hub

Mon, 5 Dec 2011 | By Jessica Davies

Microsoft has kicked off the first phase of its major TV content push for the Xbox 360 games console.

Sainsbury’s and Co-op most likely to poach rivals’ customers

Fri, 2 Dec 2011 | By Rosie Baker

The supermarkets that appeal to “community” and “pleasure” values are best placed to differentiate in the market as price becomes a “hygiene” factor, according to new research.