Simple campaign kicks off search for teen ambassador and marketer
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Skincare brand Simple is launching “Search For A Simple Star”, an integrated reality campaign to recruit a “Simple Teen Ambassador” and fill a new online marketing role.
The campaign will include direct marketing, a social media programme using Twitter and Facebook, and radio campaigns on Galaxy FM and Heart FM.
The Simple Teen Ambassador campaign will target 12 to 17 year olds who will sit on the Simple Junior Board of Skincare Advisors and help influence the development of new products aimed at young people and the brand’s communication with the teen market. They will also become the brand’s official video blogger.
The ‘teen’ competition also includes an online promotional sponsorship package and a marketing campaign in association with high street health and beauty retailer, Superdrug.
Separately, Simple is hoping to attract applicants over 18 with a “naturally creative flair and passion for marketing” rather than rely on qualifications for the online marketing role. It is part of a £50k prize package including a Caribbean holiday and a lifetime supply of Simple products.
Entrants for both opportunities are being invited to promote themselves using social media to gain public support and votes by uploading video footage and testimonials.
Alex Pike, group marketing director of Simple says: “Instead of using the traditional route of above the line activity to activate our Search For A Simple Star campaign, we are targeting our audiences directly. We know that 77% of adults aged 15 plus use social networking sites so we want to engage with them on their own terms by using this space and word-of-mouth to build the campaign.”
Readers' comments (6)
Anonymous | Tue, 4 May 2010 9:41 am
So the campaign will target 15-17 year olds, but are looking for over 18's to apply?!
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Anonymous | Tue, 4 May 2010 10:15 am
A brilliant idea.... recruit individuals who are passionate about your brand and offer them a once in a lifetime career break!
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Anonymous | Tue, 4 May 2010 6:58 pm
No two opportunities
Search for a SimpleStar is the adult one offering a part time job with a package up to £50k
http://www.simple.co.uk/Simple-Star/Home-Page-Adult.aspx
Search for a TeenStar is for 12 - 18 year olds offering some luck person the opportunity to be on the Simple Junior Board and win lots of goodies and prizes Ideal for a budding junior apprenctice of wanna be beauty journalist!
http://www.simple.co.uk/Simple-Star/Home-Page-Teen.aspx
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Rachel Buckle | Thu, 6 May 2010 9:59 am
A great example of online marketing and social media marketing.
I will be keeping an eye on this to see how it pans out. In the meantime I'm signing up - http://www.simple.co.uk/Simple-Star/
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Emmilini | Thu, 6 May 2010 12:21 pm
Thanks for the heads up... Love it.. I have registered too..
Who wouldnt want dream job and loads of free simple products.??
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Hannah Sherratt | Mon, 24 May 2010 9:08 pm
I have used simple for just over 3 years, that's the longest and most worthwhile commitment I have ever had ! lol
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